Dannon Danactive Consumer Insights

Who buys Dannon Danactive? A Dannon Danactive consumer is generally slightly lower income, Hispanic, and senior age. Dannon Danactive consumers are more likely to purchase Dannon Danactive during larger pantry stocking trips. Brands such as YoCrunch, Dannon Danimals, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Dannon Danactive Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
6.2%
Total Basket $ (median)
$80.10

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dannon Danactive Consumer Demographics

demographic
index
Female
99
Male
106
<24
71
25-34
75
35-44
121
45-54
82
55-64
118
65+
153
African American
66
Asian
139
Caucasian
85
Hispanic
234
demographic
index
Has Kids
103
No Kids
94
- $20k
52
$20k-40k
79
$40k-60k
130
$60k-80k
117
$80k-100k
93
$100k-125k
87
$125k +
106
No College
100
College
90
Adv. Degree
152

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Dannon Danactive Basket Affinity & Size

brand
basket affinity
YoCrunch 9.2x
Dannon Danimals 8.7x
Horizon Organic 7.5x
Goya 7.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
505

Where is Dannon Danactive Purchased?

channels
index
Dollar
2
Drug
5
Food
127
Gas & Convenience
1
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Almond Breeze 1.7x
Goya 1.6x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
67
Credit
131
Debit
88
Food Stamps
112

When is Dannon Danactive Purchased?

day of week
Sun
21.0%
Mon
14.8%
Tue
11.4%
Wed
11.8%
Thu
10.3%
Fri
12.5%
Sat
18.1%
time of day
Morning
15.2%
Noon
16.3%
Afternoon
33.5%
Evening
26.8%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dannon Danactive consumers purchase?

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Why do Dannon Danactive consumers try new brands?

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Where do Dannon Danactive consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dannon Danactive Target Market

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Who actually buys Dannon Danactive? Do these consumers match the intended target market of Dannon Danactive?

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What motivates the target market to purchase Dannon Danactive?

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What other target market should Dannon Danactive look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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