Dannon Danactive Consumer Insights

Who buys Dannon Danactive?

A Dannon Danactive consumer is generally slightly lower income, Hispanic, and senior age. Dannon Danactive consumers are more likely to purchase Dannon Danactive during larger pantry stocking trips. Brands such as YoCrunch, Dannon Danimals, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Dannon Danactive Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.98
% of Basket $ (median)
6.2%
Total Basket $ (median)
$80.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dannon Danactive Consumer Demographics

demographic
index
Female
99
Male
106
<24
71
25-34
75
35-44
121
45-54
82
55-64
118
65+
153
African American
66
Asian
139
Caucasian
85
Hispanic
234
demographic
index
Has Kids
103
No Kids
94
- $20k
52
$20k-40k
79
$40k-60k
130
$60k-80k
117
$80k-100k
93
$100k-125k
87
$125k +
106
No College
100
College
90
Adv. Degree
152

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Dannon Danactive Basket Affinity & Size

brand
basket affinity
YoCrunch 9.2x
Dannon Danimals 8.7x
Horizon Organic 7.5x
Goya 7.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
505

Where is Dannon Danactive Purchased?

channels
index
Dollar
2
Drug
5
Food
127
Gas & Convenience
1
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Almond Breeze 1.7x
Goya 1.6x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
67
Credit
131
Debit
88
Food Stamps
112

When is Dannon Danactive Purchased?

day of week
Sun
21.0%
Mon
14.8%
Tue
11.4%
Wed
11.8%
Thu
10.3%
Fri
12.5%
Sat
18.1%
time of day
Morning
15.2%
Noon
16.3%
Afternoon
33.5%
Evening
26.8%
Late
8.1%

Get More Dannon Danactive Data

Contact us for the latest Dannon Danactive consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dannon Danactive consumers switch to?

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Why do consumers stop buying Dannon Danactive products?

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Which retailers do Dannon Danactive shoppers prefer to shop at?

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What motivates consumers to try Dannon Danactive products?

Research the Dannon Danactive Target Market

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Who actually buys Dannon Danactive? Do these consumers match the intended target market of Dannon Danactive?

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What motivates the target market to buy Dannon Danactive?

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What other target market should Dannon Danactive look at?

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Which other brands have a similar target market?

About Our Dannon Danactive Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.