Dannon Danimals Consumer Insights

Who buys Dannon Danimals?

A Dannon Danimals consumer is generally very high income, Hispanic, and lower middle age. Dannon Danimals consumers are more likely to purchase Dannon Danimals during larger pantry stocking trips. Brands such as YoCrunch, Yoplait Go-Gurt, and Oscar Mayer Lunchables also tend to be purchased in the same trip. See sample consumer insights data below.

Dannon Danimals Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.28
% of Basket $ (median)
4.6%
Total Basket $ (median)
$93.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dannon Danimals Consumer Demographics

demographic
index
Female
103
Male
71
<24
57
25-34
97
35-44
143
45-54
65
55-64
26
65+
28
African American
41
Asian
99
Caucasian
97
Hispanic
166
demographic
index
Has Kids
136
No Kids
19
- $20k
69
$20k-40k
76
$40k-60k
79
$60k-80k
94
$80k-100k
112
$100k-125k
123
$125k +
161
No College
80
College
100
Adv. Degree
123

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Dannon Danimals Basket Affinity & Size

brand
basket affinity
YoCrunch 9.2x
Yoplait Go-Gurt 7.4x
Oscar Mayer Lunchables 5.2x
Capri Sun 5.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
26
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
540

Where is Dannon Danimals Purchased?

channels
index
Club
135
Dollar
5
Drug
12
Food
129
Gas & Convenience
2
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.8x
YoCrunch 1.8x
Kelloggs Froot Loops 1.5x
Capri Sun 1.5x

How Did They Pay?

method
index
Cash
81
Credit
107
Debit
97
Food Stamps
163

When is Dannon Danimals Purchased?

day of week
Sun
20.6%
Mon
14.6%
Tue
12.8%
Wed
11.8%
Thu
11.4%
Fri
13.0%
Sat
15.8%
time of day
Morning
15.0%
Noon
19.0%
Afternoon
34.0%
Evening
26.0%
Late
6.0%

Get More Dannon Danimals Data

Contact us for the latest Dannon Danimals consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dannon Danimals consumers switch to?

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Why do consumers stop buying Dannon Danimals products?

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Which retailers do Dannon Danimals shoppers prefer to shop at?

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What motivates consumers to try Dannon Danimals products?

Research the Dannon Danimals Target Market

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Who actually buys Dannon Danimals? Do these consumers match the intended target market of Dannon Danimals?

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What motivates the target market to purchase Dannon Danimals?

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What other target market should Dannon Danimals look at?

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Which other brands have a similar target market?

About Our Dannon Danimals Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.