Dannon Light & Fit Consumer Insights

Who buys Dannon Light & Fit? A Dannon Light & Fit consumer is generally very high income, Caucasian, and senior age. Dannon Light & Fit consumers are more likely to purchase Dannon Light & Fit during larger pantry stocking trips. Brands such as Dannon Oikos, YoCrunch, and Kelloggs Special K also tend to be purchased in the same trip. Sample consumer insights data below.

Dannon Light & Fit Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.8%
Total Basket $ (median)
$62.62

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dannon Light & Fit Consumer Demographics

demographic
index
Female
99
Male
108
<24
109
25-34
82
35-44
98
45-54
109
55-64
126
65+
157
African American
48
Asian
92
Caucasian
106
Hispanic
88
demographic
index
Has Kids
93
No Kids
116
- $20k
74
$20k-40k
72
$40k-60k
89
$60k-80k
97
$80k-100k
117
$100k-125k
114
$125k +
145
No College
77
College
97
Adv. Degree
142

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Dannon Light & Fit Basket Affinity & Size

brand
basket affinity
Dannon Oikos 11.7x
YoCrunch 4.8x
Kelloggs Special K 4.8x
Weight Watchers Smart Ones 4.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
478

Where is Dannon Light & Fit Purchased?

channels
index
Club
259
Dollar
4
Drug
13
Food
146
Gas & Convenience
3
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Smart Balance 1.5x
Yoplait Light 1.4x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
88
Credit
119
Debit
94
Food Stamps
60

When is Dannon Light & Fit Purchased?

day of week
Sun
20.0%
Mon
13.6%
Tue
11.8%
Wed
10.9%
Thu
11.2%
Fri
14.1%
Sat
18.3%
time of day
Morning
14.4%
Noon
19.0%
Afternoon
36.2%
Evening
26.1%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dannon Light & Fit consumers purchase?

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Why do Dannon Light & Fit consumers try new brands?

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Where do Dannon Light & Fit consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dannon Light & Fit Target Market

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Who actually buys Dannon Light & Fit? Do these consumers match the intended target market of Dannon Light & Fit?

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What motivates the target market to purchase Dannon Light & Fit?

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What other target market should Dannon Light & Fit look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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