Dannon Light & Fit Consumer Insights

Who buys Dannon Light & Fit?

A Dannon Light & Fit consumer is generally very high income, Caucasian, and senior age. Dannon Light & Fit consumers are more likely to purchase Dannon Light & Fit during larger pantry stocking trips. Brands such as Dannon Oikos, YoCrunch, and Kelloggs Special K also tend to be purchased in the same trip. See sample consumer insights data below.

Dannon Light & Fit Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.8%
Total Basket $ (median)
$62.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dannon Light & Fit Consumer Demographics

demographic
index
Female
99
Male
108
<24
109
25-34
82
35-44
98
45-54
109
55-64
126
65+
157
African American
48
Asian
92
Caucasian
106
Hispanic
88
demographic
index
Has Kids
93
No Kids
116
- $20k
74
$20k-40k
72
$40k-60k
89
$60k-80k
97
$80k-100k
117
$100k-125k
114
$125k +
145
No College
77
College
97
Adv. Degree
142

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Dannon Light & Fit Basket Affinity & Size

brand
basket affinity
Dannon Oikos 11.7x
YoCrunch 4.8x
Kelloggs Special K 4.8x
Weight Watchers Smart Ones 4.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
478

Where is Dannon Light & Fit Purchased?

channels
index
Club
259
Dollar
4
Drug
13
Food
146
Gas & Convenience
3
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Smart Balance 1.5x
Yoplait Light 1.4x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
88
Credit
119
Debit
94
Food Stamps
60

When is Dannon Light & Fit Purchased?

day of week
Sun
20.0%
Mon
13.6%
Tue
11.8%
Wed
10.9%
Thu
11.2%
Fri
14.1%
Sat
18.3%
time of day
Morning
14.4%
Noon
19.0%
Afternoon
36.2%
Evening
26.1%
Late
4.3%

Get More Dannon Light & Fit Data

Better understand Dannon Light & Fit consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Dannon Light & Fit consumers switch to?

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Why do consumers stop buying Dannon Light & Fit products?

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Which retailers do Dannon Light & Fit shoppers prefer to shop at?

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What motivates consumers to try Dannon Light & Fit products?

Research the Dannon Light & Fit Target Market

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Who actually buys Dannon Light & Fit? Do these consumers match the intended target market of Dannon Light & Fit?

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What motivates the target market to buy Dannon Light & Fit?

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What other target market should Dannon Light & Fit look at?

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Which other brands have a similar target market?

About Our Dannon Light & Fit Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.