Dannon Light & Fit Greek Consumer Insights

Who buys Dannon Light & Fit Greek?

A Dannon Light & Fit Greek consumer is generally very high income, Caucasian, and senior age. Dannon Light & Fit Greek consumers are more likely to purchase Dannon Light & Fit Greek during larger pantry stocking trips. Brands such as Dannon Oikos, Weight Watchers Smart Ones, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

Dannon Light & Fit Greek Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.79
% of Basket $ (median)
4.8%
Total Basket $ (median)
$79.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dannon Light & Fit Greek Consumer Demographics

demographic
index
Female
101
Male
94
<24
90
25-34
79
35-44
94
45-54
117
55-64
138
65+
163
African American
53
Asian
42
Caucasian
113
Hispanic
69
demographic
index
Has Kids
88
No Kids
127
- $20k
60
$20k-40k
67
$40k-60k
83
$60k-80k
99
$80k-100k
112
$100k-125k
129
$125k +
158
No College
69
College
98
Adv. Degree
148

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Dannon Light & Fit Greek Basket Affinity & Size

brand
basket affinity
Dannon Oikos 22.4x
Weight Watchers Smart Ones 5.6x
Almond Breeze 4.8x
Lean Cuisine 4.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
499

Where is Dannon Light & Fit Greek Purchased?

channels
index
Club
71
Dollar
0
Drug
23
Food
155
Gas & Convenience
2
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 2.1x
General Mills Fiber One 1.5x
Smart Balance 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
96
Credit
114
Debit
97
Food Stamps
43

When is Dannon Light & Fit Greek Purchased?

day of week
Sun
21.9%
Mon
14.4%
Tue
11.5%
Wed
11.2%
Thu
10.9%
Fri
13.1%
Sat
17.0%
time of day
Morning
15.3%
Noon
17.1%
Afternoon
35.1%
Evening
27.0%
Late
5.5%

Get More Dannon Light & Fit Greek Data

Contact us for the latest Dannon Light & Fit Greek consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dannon Light & Fit Greek consumers switch to?

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What motivates consumers to try Dannon Light & Fit Greek products?

Research the Dannon Light & Fit Greek Target Market

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Who actually buys Dannon Light & Fit Greek? Do these consumers match the intended target market of Dannon Light & Fit Greek?

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What motivates the target market to buy Dannon Light & Fit Greek?

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What other target market should Dannon Light & Fit Greek look at?

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About Our Dannon Light & Fit Greek Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.