Dannon Light & Fit Greek Consumer Insights

Who buys Dannon Light & Fit Greek? A Dannon Light & Fit Greek consumer is generally very high income, Caucasian, and senior age. Dannon Light & Fit Greek consumers are more likely to purchase Dannon Light & Fit Greek during larger pantry stocking trips. Brands such as Dannon Oikos, Weight Watchers Smart Ones, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

Dannon Light & Fit Greek Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
4.8%
Total Basket $ (median)
$79.34

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Dannon Light & Fit Greek Consumer Demographics

demographic
index
Female
101
Male
94
<24
90
25-34
79
35-44
94
45-54
117
55-64
138
65+
163
African American
53
Asian
42
Caucasian
113
Hispanic
69
demographic
index
Has Kids
88
No Kids
127
- $20k
60
$20k-40k
67
$40k-60k
83
$60k-80k
99
$80k-100k
112
$100k-125k
129
$125k +
158
No College
69
College
98
Adv. Degree
148

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Dannon Light & Fit Greek Basket Affinity & Size

brand
basket affinity
Dannon Oikos 22.4x
Weight Watchers Smart Ones 5.6x
Almond Breeze 4.8x
Lean Cuisine 4.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
499

Where is Dannon Light & Fit Greek Purchased?

channels
index
Club
71
Dollar
0
Drug
23
Food
155
Gas & Convenience
2
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 2.1x
General Mills Fiber One 1.5x
Smart Balance 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
96
Credit
114
Debit
97
Food Stamps
43

When is Dannon Light & Fit Greek Purchased?

day of week
Sun
21.9%
Mon
14.4%
Tue
11.5%
Wed
11.2%
Thu
10.9%
Fri
13.1%
Sat
17.0%
time of day
Morning
15.3%
Noon
17.1%
Afternoon
35.1%
Evening
27.0%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dannon Light & Fit Greek consumers purchase?

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Why do Dannon Light & Fit Greek consumers try new brands?

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Where do Dannon Light & Fit Greek consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dannon Light & Fit Greek Target Market

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Who actually buys Dannon Light & Fit Greek? Do these consumers match the intended target market of Dannon Light & Fit Greek?

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What motivates the target market to purchase Dannon Light & Fit Greek?

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What other target market should Dannon Light & Fit Greek look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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