Dannon Oikos Consumer Insights

Who buys Dannon Oikos?

A Dannon Oikos consumer is generally higher income, Caucasian, and older age. Dannon Oikos consumers are more likely to purchase Dannon Oikos during larger pantry stocking trips. Brands such as Chobani, Weight Watchers Smart Ones, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

Dannon Oikos Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.32
% of Basket $ (median)
4.6%
Total Basket $ (median)
$72.61

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dannon Oikos Consumer Demographics

demographic
index
Female
98
Male
116
<24
78
25-34
90
35-44
99
45-54
112
55-64
114
65+
111
African American
60
Asian
56
Caucasian
111
Hispanic
63
demographic
index
Has Kids
94
No Kids
114
- $20k
63
$20k-40k
77
$40k-60k
90
$60k-80k
102
$80k-100k
117
$100k-125k
127
$125k +
124
No College
67
College
101
Adv. Degree
132

Understand Dannon Oikos Consumer Behavior

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Dannon Oikos Basket Affinity & Size

brand
basket affinity
Chobani 5.2x
Weight Watchers Smart Ones 5.0x
Lean Cuisine 4.7x
Birds Eye Steamfresh 4.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
513

Where is Dannon Oikos Purchased?

channels
index
Club
27
Dollar
4
Drug
25
Food
153
Gas & Convenience
6
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.4x
Chobani 1.4x
Weight Watchers Smart Ones 1.4x
Sabra 1.4x

How Did They Pay?

method
index
Cash
102
Credit
112
Debit
93
Food Stamps
64

When is Dannon Oikos Purchased?

day of week
Sun
21.3%
Mon
14.4%
Tue
12.0%
Wed
11.0%
Thu
10.8%
Fri
13.8%
Sat
16.6%
time of day
Morning
14.4%
Noon
16.2%
Afternoon
34.1%
Evening
28.9%
Late
6.5%

About Our Dannon Oikos Consumer Insights

How do we know who buys Dannon Oikos? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dannon Oikos consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.