Dannon Oikos Consumer Insights

Who buys Dannon Oikos? Dannon Oikos consumers are generally higher income, Caucasian, and older age. Dannon Oikos consumers are more likely to purchase Dannon Oikos during larger pantry stocking trips. Brands such as Chobani, Weight Watchers Smart Ones, and Lean Cuisine also tend to be purchased in the same trip. Sample consumer insights data below.

Dannon Oikos Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.32
% of Basket $ (median)
4.6%
Total Basket $ (median)
$72.61

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dannon Oikos Consumer Demographics

demographic
index
Female
98
Male
116
<24
78
25-34
90
35-44
99
45-54
112
55-64
114
65+
111
African American
60
Asian
56
Caucasian
111
Hispanic
63
demographic
index
Has Kids
94
No Kids
114
- $20k
63
$20k-40k
77
$40k-60k
90
$60k-80k
102
$80k-100k
117
$100k-125k
127
$125k +
124
No College
67
College
101
Adv. Degree
132

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Dannon Oikos Basket Affinity & Size

brand
basket affinity
Chobani 5.2x
Weight Watchers Smart Ones 5.0x
Lean Cuisine 4.7x
Birds Eye Steamfresh 4.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
513

Where is Dannon Oikos Purchased?

channels
index
Club
27
Dollar
4
Drug
25
Food
153
Gas & Convenience
6
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.4x
Chobani 1.4x
Weight Watchers Smart Ones 1.4x
Sabra 1.4x

How Did They Pay?

method
index
Cash
102
Credit
112
Debit
93
Food Stamps
64

When is Dannon Oikos Purchased?

day of week
Sun
21.3%
Mon
14.4%
Tue
12.0%
Wed
11.0%
Thu
10.8%
Fri
13.8%
Sat
16.6%
time of day
Morning
14.4%
Noon
16.2%
Afternoon
34.1%
Evening
28.9%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dannon Oikos consumers purchase?

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Why do Dannon Oikos consumers try new brands?

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Where do Dannon Oikos consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dannon Oikos Target Market

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Who actually buys Dannon Oikos? Do these consumers match the intended target market of Dannon Oikos?

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What motivates the target market to purchase Dannon Oikos?

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What other target market should Dannon Oikos look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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