Danonino Consumer Insights

Who buys Danonino?

A Danonino consumer is generally very low income, Hispanic, and adolescent age. Danonino consumers are more likely to purchase Danonino during larger pantry stocking trips. Brands such as Dannon Danimals, Gerber Graduates, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Danonino Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
3.6%
Total Basket $ (median)
$74.30

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Danonino Consumer Demographics

demographic
index
Female
101
Male
89
<24
177
25-34
134
35-44
116
45-54
52
55-64
29
65+
16
African American
77
Asian
97
Caucasian
72
Hispanic
342
demographic
index
Has Kids
129
No Kids
35
- $20k
145
$20k-40k
126
$40k-60k
91
$60k-80k
104
$80k-100k
79
$100k-125k
93
$125k +
73
No College
121
College
96
Adv. Degree
96

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Danonino Basket Affinity & Size

brand
basket affinity
Dannon Danimals 21.9x
Gerber Graduates 8.0x
Chef Boyardee 7.7x
YoCrunch 7.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
541

Where is Danonino Purchased?

channels
index
Club
8
Dollar
3
Drug
1
Food
71
Gas & Convenience
10
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.9x
YoCrunch 2.4x
Gerber Graduates 2.0x
Yoplait Go-Gurt 1.8x

How Did They Pay?

method
index
Cash
95
Credit
85
Debit
101
Food Stamps
249

When is Danonino Purchased?

day of week
Sun
18.8%
Mon
16.3%
Tue
14.0%
Wed
12.0%
Thu
10.3%
Fri
12.3%
Sat
16.3%
time of day
Morning
15.0%
Noon
15.9%
Afternoon
32.9%
Evening
27.4%
Late
8.7%

About Our Danonino Consumer Insights

How do we know who buys Danonino? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Danonino consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.