Danonino Consumer Insights

Who buys Danonino? A Danonino consumer is generally very low income, Hispanic, and adolescent age. Danonino consumers are more likely to purchase Danonino during larger pantry stocking trips. Brands such as Dannon Danimals, Gerber Graduates, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Danonino Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.69
% of Basket $ (median)
3.6%
Total Basket $ (median)
$74.30

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Danonino Consumer Demographics

demographic
index
Female
101
Male
89
<24
177
25-34
134
35-44
116
45-54
52
55-64
29
65+
16
African American
77
Asian
97
Caucasian
72
Hispanic
342
demographic
index
Has Kids
129
No Kids
35
- $20k
145
$20k-40k
126
$40k-60k
91
$60k-80k
104
$80k-100k
79
$100k-125k
93
$125k +
73
No College
121
College
96
Adv. Degree
96

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Danonino Basket Affinity & Size

brand
basket affinity
Dannon Danimals 21.9x
Gerber Graduates 8.0x
Chef Boyardee 7.7x
YoCrunch 7.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
541

Where is Danonino Purchased?

channels
index
Club
8
Dollar
3
Drug
1
Food
71
Gas & Convenience
10
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.9x
YoCrunch 2.4x
Gerber Graduates 2.0x
Yoplait Go-Gurt 1.8x

How Did They Pay?

method
index
Cash
95
Credit
85
Debit
101
Food Stamps
249

When is Danonino Purchased?

day of week
Sun
18.8%
Mon
16.3%
Tue
14.0%
Wed
12.0%
Thu
10.3%
Fri
12.3%
Sat
16.3%
time of day
Morning
15.0%
Noon
15.9%
Afternoon
32.9%
Evening
27.4%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Danonino consumers purchase?

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Why do Danonino consumers try new brands?

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Where do Danonino consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Danonino Target Market

Arrow and target

Who actually buys Danonino? Do these consumers match the intended target market of Danonino?

Thought bubble

What motivates the target market to purchase Danonino?

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What other target market should Danonino look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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