Dare Consumer Insights

Who buys Dare? Dare consumers are generally very high income, Asian, and senior age. Dare consumers are more likely to purchase Dare during larger pantry stocking trips. Brands such as Sabra, Dannon Oikos, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Dare Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.69
% of Basket $ (median)
5.3%
Total Basket $ (median)
$146.38

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dare Consumer Demographics

demographic
index
Female
99
Male
107
<24
70
25-34
68
35-44
105
45-54
113
55-64
126
65+
197
African American
52
Asian
233
Caucasian
85
Hispanic
128
demographic
index
Has Kids
93
No Kids
117
- $20k
76
$20k-40k
68
$40k-60k
67
$60k-80k
85
$80k-100k
127
$100k-125k
136
$125k +
169
No College
75
College
101
Adv. Degree
124

Understand Dare Consumer Behavior

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Dare Basket Affinity & Size

brand
basket affinity
Sabra 9.6x
Dannon Oikos 7.9x
Yoplait Go-Gurt 7.6x
Bertolli 7.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
204
Pantry Stocking (21+ Items)
317

Where is Dare Purchased?

channels
index
Club
646
Drug
10
Food
72
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.9x
Oroweat 1.9x
Taylor Farms 1.6x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
60
Credit
129
Debit
102
Food Stamps
53

When is Dare Purchased?

day of week
Sun
14.5%
Mon
13.7%
Tue
11.9%
Wed
11.9%
Thu
13.7%
Fri
16.2%
Sat
18.1%
time of day
Morning
11.3%
Noon
24.1%
Afternoon
38.5%
Evening
24.1%
Late
2.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dare consumers purchase?

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Why do Dare consumers try new brands?

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Where do Dare consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dare Target Market

Arrow and target

Who actually buys Dare? Do these consumers match the intended target market of Dare?

Thought bubble

What motivates the target market to purchase Dare?

magnifying glass

What other target market should Dare look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us