Dare Consumer Insights

Who buys Dare?

A Dare consumer is generally very high income, Asian, and senior age. Dare consumers are more likely to purchase Dare during larger pantry stocking trips. Brands such as Sabra, Dannon Oikos, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Dare Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.69
% of Basket $ (median)
5.3%
Total Basket $ (median)
$146.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dare Consumer Demographics

demographic
index
Female
99
Male
107
<24
70
25-34
68
35-44
105
45-54
113
55-64
126
65+
197
African American
52
Asian
233
Caucasian
85
Hispanic
128
demographic
index
Has Kids
93
No Kids
117
- $20k
76
$20k-40k
68
$40k-60k
67
$60k-80k
85
$80k-100k
127
$100k-125k
136
$125k +
169
No College
75
College
101
Adv. Degree
124

Understand Dare Consumer Behavior

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Dare Basket Affinity & Size

brand
basket affinity
Sabra 9.6x
Dannon Oikos 7.9x
Yoplait Go-Gurt 7.6x
Bertolli 7.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
204
Pantry Stocking (21+ Items)
317

Where is Dare Purchased?

channels
index
Club
646
Drug
10
Food
72
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.9x
Oroweat 1.9x
Taylor Farms 1.6x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
60
Credit
129
Debit
102
Food Stamps
53

When is Dare Purchased?

day of week
Sun
14.5%
Mon
13.7%
Tue
11.9%
Wed
11.9%
Thu
13.7%
Fri
16.2%
Sat
18.1%
time of day
Morning
11.3%
Noon
24.1%
Afternoon
38.5%
Evening
24.1%
Late
2.0%

About Our Dare Consumer Insights

How do we know who buys Dare? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dare consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.