Darigold Consumer Insights

Who buys Darigold?

A Darigold consumer is generally lower income, Asian, and adolescent age. Darigold consumers are more likely to purchase Darigold during larger pantry stocking trips. Brands such as Oroweat, Skippy, and Taylor Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Darigold Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
6.2%
Total Basket $ (median)
$56.06

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Darigold Consumer Demographics

demographic
index
Female
100
Male
104
<24
169
25-34
127
35-44
81
45-54
96
55-64
90
65+
102
African American
27
Asian
123
Caucasian
104
Hispanic
47
demographic
index
Has Kids
104
No Kids
91
- $20k
126
$20k-40k
144
$40k-60k
103
$60k-80k
96
$80k-100k
90
$100k-125k
85
$125k +
49
No College
117
College
100
Adv. Degree
79

Understand Darigold Consumer Behavior

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Darigold Basket Affinity & Size

brand
basket affinity
Oroweat 7.0x
Skippy 6.9x
Taylor Farms 5.9x
Yoplait Go-Gurt 5.3x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
331

Where is Darigold Purchased?

channels
index
Club
287
Dollar
0
Drug
19
Food
100
Gas & Convenience
19
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Bar-S 1.6x
Fresh Selections 1.6x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
123
Credit
58
Debit
110
Food Stamps
260

When is Darigold Purchased?

day of week
Sun
15.9%
Mon
13.8%
Tue
15.0%
Wed
12.8%
Thu
11.6%
Fri
14.8%
Sat
16.2%
time of day
Morning
15.3%
Noon
18.1%
Afternoon
34.9%
Evening
26.2%
Late
5.4%

About Our Darigold Consumer Insights

How do we know who buys Darigold? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Darigold consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.