Dasani Consumer Insights

Who buys Dasani?

A Dasani consumer is generally very high income, African American, and adolescent age. Dasani consumers are more likely to purchase Dasani during larger pantry stocking trips. Brands such as Archer Farms, Sunbeam, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Dasani Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
8.9%
Total Basket $ (median)
$33.60

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dasani Consumer Demographics

demographic
index
Female
99
Male
106
<24
110
25-34
98
35-44
96
45-54
110
55-64
107
65+
74
African American
122
Asian
113
Caucasian
96
Hispanic
106
demographic
index
Has Kids
95
No Kids
111
- $20k
112
$20k-40k
94
$40k-60k
96
$60k-80k
100
$80k-100k
92
$100k-125k
101
$125k +
115
No College
107
College
100
Adv. Degree
92

Understand Dasani Consumer Behavior

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Dasani Basket Affinity & Size

brand
basket affinity
Archer Farms 3.9x
Sunbeam 3.5x
Hefty 3.3x
Ro-Tel 3.2x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
243

Where is Dasani Purchased?

channels
index
Beauty
2
Club
50
Dollar
214
Drug
130
Food
100
Gas & Convenience
217
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.3x
Aquafina 1.3x
Red Bull 1.2x
Monster Energy 1.2x

How Did They Pay?

method
index
Cash
117
Credit
89
Debit
101
Food Stamps
108

When is Dasani Purchased?

day of week
Sun
17.2%
Mon
13.5%
Tue
12.0%
Wed
12.2%
Thu
12.5%
Fri
14.5%
Sat
18.2%
time of day
Morning
16.4%
Noon
16.1%
Afternoon
33.7%
Evening
26.6%
Late
7.2%

About Our Dasani Consumer Insights

How do we know who buys Dasani? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dasani consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.