Dasani Consumer Insights

Who buys Dasani? Dasani consumers are generally very high income, African American, and adolescent age. Dasani consumers are more likely to purchase Dasani during larger pantry stocking trips. Brands such as Archer Farms, Sunbeam, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Dasani Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
8.9%
Total Basket $ (median)
$33.60

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dasani Consumer Demographics

demographic
index
Female
99
Male
106
<24
110
25-34
98
35-44
96
45-54
110
55-64
107
65+
74
African American
122
Asian
113
Caucasian
96
Hispanic
106
demographic
index
Has Kids
95
No Kids
111
- $20k
112
$20k-40k
94
$40k-60k
96
$60k-80k
100
$80k-100k
92
$100k-125k
101
$125k +
115
No College
107
College
100
Adv. Degree
92

Understand Dasani Consumer Behavior

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Dasani Basket Affinity & Size

brand
basket affinity
Archer Farms 3.9x
Sunbeam 3.5x
Hefty 3.3x
Ro-Tel 3.2x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
243

Where is Dasani Purchased?

channels
index
Beauty
2
Club
50
Dollar
214
Drug
130
Food
100
Gas & Convenience
217
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.3x
Aquafina 1.3x
Red Bull 1.2x
Monster Energy 1.2x

How Did They Pay?

method
index
Cash
117
Credit
89
Debit
101
Food Stamps
108

When is Dasani Purchased?

day of week
Sun
17.2%
Mon
13.5%
Tue
12.0%
Wed
12.2%
Thu
12.5%
Fri
14.5%
Sat
18.2%
time of day
Morning
16.4%
Noon
16.1%
Afternoon
33.7%
Evening
26.6%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dasani consumers purchase?

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Why do Dasani consumers try new brands?

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Where do Dasani consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dasani Target Market

Arrow and target

Who actually buys Dasani? Do these consumers match the intended target market of Dasani?

Thought bubble

What motivates the target market to purchase Dasani?

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What other target market should Dasani look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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