Dasani Drops Consumer Insights

Who buys Dasani Drops?

A Dasani Drops consumer is generally higher income, Caucasian, and lower middle age. Dasani Drops consumers are more likely to purchase Dasani Drops during larger pantry stocking trips. Brands such as Perdue, Gerber Graduates, and Sparkling Ice also tend to be purchased in the same trip. See sample consumer insights data below.

Dasani Drops Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.79
% of Basket $ (median)
6.6%
Total Basket $ (median)
$57.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dasani Drops Consumer Demographics

demographic
index
Female
98
Male
118
<24
95
25-34
81
35-44
114
45-54
107
55-64
95
65+
51
African American
68
Asian
77
Caucasian
108
Hispanic
49
demographic
index
Has Kids
97
No Kids
107
- $20k
97
$20k-40k
73
$40k-60k
78
$60k-80k
99
$80k-100k
107
$100k-125k
139
$125k +
130
No College
88
College
100
Adv. Degree
115

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Dasani Drops Basket Affinity & Size

brand
basket affinity
Perdue 8.2x
Gerber Graduates 6.6x
Sparkling Ice 6.5x
Kool-Aid 6.5x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
417

Where is Dasani Drops Purchased?

channels
index
Club
0
Dollar
88
Drug
193
Food
97
Gas & Convenience
26
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.6x
YoCrunch 1.6x
Sparkling Ice 1.6x
Lean Cuisine 1.5x

How Did They Pay?

method
index
Cash
102
Credit
87
Debit
111
Food Stamps
117

When is Dasani Drops Purchased?

day of week
Sun
19.6%
Mon
12.7%
Tue
12.0%
Wed
12.9%
Thu
10.9%
Fri
13.8%
Sat
18.1%
time of day
Morning
14.1%
Noon
16.1%
Afternoon
32.6%
Evening
28.5%
Late
8.7%

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Find Answers to Questions

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Which brands do Dasani Drops consumers switch to?

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Why do consumers stop buying Dasani Drops products?

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Which retailers do Dasani Drops shoppers prefer to shop at?

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What motivates consumers to try Dasani Drops products?

Research the Dasani Drops Target Market

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Who actually buys Dasani Drops? Do these consumers match the intended target market of Dasani Drops?

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What motivates the target market to buy Dasani Drops?

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What other target market should Dasani Drops look at?

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Which other brands have a similar target market?

About Our Dasani Drops Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.