Dave's Killer Bread Consumer Insights

Who buys Dave's Killer Bread?

A Dave's Killer Bread consumer is generally very high income, Asian, and senior age. Dave's Killer Bread consumers are more likely to purchase Dave's Killer Bread during larger pantry stocking trips. Brands such as Horizon Organic, Fresh Express, and Silk also tend to be purchased in the same trip. See sample consumer insights data below.

Dave's Killer Bread Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.49
% of Basket $ (median)
7.5%
Total Basket $ (median)
$60.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dave's Killer Bread Consumer Demographics

demographic
index
Female
97
Male
129
<24
152
25-34
106
35-44
82
45-54
86
55-64
129
65+
276
African American
38
Asian
128
Caucasian
96
Hispanic
111
demographic
index
Has Kids
84
No Kids
136
- $20k
94
$20k-40k
97
$40k-60k
63
$60k-80k
100
$80k-100k
90
$100k-125k
117
$125k +
160
No College
70
College
104
Adv. Degree
117

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Dave's Killer Bread Basket Affinity & Size

brand
basket affinity
Horizon Organic 11.3x
Fresh Express 10.8x
Silk 10.3x
Nabisco Triscuit 9.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
406

Where is Dave's Killer Bread Purchased?

channels
index
Club
33
Dollar
2
Food
233
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.5x
Horizon Organic 2.1x
Almond Breeze 1.8x
Taylor Farms 1.7x

How Did They Pay?

method
index
Cash
149
Credit
73
Debit
103
Food Stamps
77

When is Dave's Killer Bread Purchased?

day of week
Sun
21.6%
Mon
15.3%
Tue
12.6%
Wed
13.1%
Thu
10.4%
Fri
12.0%
Sat
14.9%
time of day
Morning
14.6%
Noon
16.0%
Afternoon
35.4%
Evening
27.0%
Late
7.0%

Get More Dave's Killer Bread Data

Contact us for the latest Dave's Killer Bread consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dave's Killer Bread consumers switch to?

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Why do consumers stop buying Dave's Killer Bread products?

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Which retailers do Dave's Killer Bread shoppers prefer to shop at?

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What motivates consumers to try Dave's Killer Bread products?

Research the Dave's Killer Bread Target Market

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Who actually buys Dave's Killer Bread? Do these consumers match the intended target market of Dave's Killer Bread?

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What motivates the target market to buy Dave's Killer Bread?

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What other target market should Dave's Killer Bread look at?

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Which other brands have a similar target market?

About Our Dave's Killer Bread Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.