Dave's Killer Bread Consumer Insights

Who buys Dave's Killer Bread? A Dave's Killer Bread consumer is generally very high income, Asian, and senior age. Dave's Killer Bread consumers are more likely to purchase Dave's Killer Bread during larger pantry stocking trips. Brands such as Horizon Organic, Fresh Express, and Silk also tend to be purchased in the same trip. Sample consumer insights data below.

Dave's Killer Bread Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.49
% of Basket $ (median)
7.5%
Total Basket $ (median)
$60.14

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Dave's Killer Bread Consumer Demographics

demographic
index
Female
97
Male
129
<24
152
25-34
106
35-44
82
45-54
86
55-64
129
65+
276
African American
38
Asian
128
Caucasian
96
Hispanic
111
demographic
index
Has Kids
84
No Kids
136
- $20k
94
$20k-40k
97
$40k-60k
63
$60k-80k
100
$80k-100k
90
$100k-125k
117
$125k +
160
No College
70
College
104
Adv. Degree
117

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Dave's Killer Bread Basket Affinity & Size

brand
basket affinity
Horizon Organic 11.3x
Fresh Express 10.8x
Silk 10.3x
Nabisco Triscuit 9.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
406

Where is Dave's Killer Bread Purchased?

channels
index
Club
33
Dollar
2
Food
233
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.5x
Horizon Organic 2.1x
Almond Breeze 1.8x
Taylor Farms 1.7x

How Did They Pay?

method
index
Cash
149
Credit
73
Debit
103
Food Stamps
77

When is Dave's Killer Bread Purchased?

day of week
Sun
21.6%
Mon
15.3%
Tue
12.6%
Wed
13.1%
Thu
10.4%
Fri
12.0%
Sat
14.9%
time of day
Morning
14.6%
Noon
16.0%
Afternoon
35.4%
Evening
27.0%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dave's Killer Bread consumers purchase?

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Why do Dave's Killer Bread consumers try new brands?

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Where do Dave's Killer Bread consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dave's Killer Bread Target Market

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Who actually buys Dave's Killer Bread? Do these consumers match the intended target market of Dave's Killer Bread?

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What motivates the target market to purchase Dave's Killer Bread?

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What other target market should Dave's Killer Bread look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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