Dave's Killer Bread Consumer Insights

Who buys Dave's Killer Bread?

A Dave's Killer Bread consumer is generally very high income, Asian, and young adult age. Dave's Killer Bread consumers are more likely to purchase Dave's Killer Bread during mid to large sized trips. Brands such as Taylor Farms, Silk, and Nutella also tend to be purchased in the same trip. See sample consumer insights data below.

Dave's Killer Bread Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.49
% of Basket $ (median)
5.3%
Total Basket $ (median)
$140.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dave's Killer Bread Consumer Demographics

demographic
index
Female
100
Male
96
<24
74
25-34
126
35-44
89
45-54
84
55-64
112
65+
116
African American
54
Asian
177
Caucasian
88
Hispanic
113
demographic
index
Has Kids
102
No Kids
96
- $20k
64
$20k-40k
87
$40k-60k
95
$60k-80k
91
$80k-100k
112
$100k-125k
113
$125k +
137
No College
74
College
103
Adv. Degree
116

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Dave's Killer Bread Basket Affinity & Size

brand
basket affinity
Taylor Farms 21.4x
Silk 20.3x
Nutella 19.6x
Yoplait Go-Gurt 16.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
263
Pantry Stocking (21+ Items)
261

Where is Dave's Killer Bread Purchased?

channels
index
Club
963
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Almond Breeze 2.0x
Horizon Organic 1.8x
Taylor Farms 1.7x

How Did They Pay?

method
index
Cash
36
Credit
109
Debit
135
Food Stamps
42

When is Dave's Killer Bread Purchased?

day of week
Sun
17.1%
Mon
12.6%
Tue
11.3%
Wed
13.2%
Thu
13.6%
Fri
14.3%
Sat
17.9%
time of day
Morning
9.3%
Noon
24.4%
Afternoon
41.7%
Evening
24.1%
Late
0.5%

Get More Dave's Killer Bread Data

Contact us for the latest Dave's Killer Bread consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dave's Killer Bread consumers switch to?

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Why do consumers stop buying Dave's Killer Bread products?

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Which retailers do Dave's Killer Bread shoppers prefer to shop at?

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What motivates consumers to try Dave's Killer Bread products?

Research the Dave's Killer Bread Target Market

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Who actually buys Dave's Killer Bread? Do these consumers match the intended target market of Dave's Killer Bread?

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What motivates the target market to buy Dave's Killer Bread?

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What other target market should Dave's Killer Bread look at?

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Which other brands have a similar target market?

About Our Dave's Killer Bread Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.