Dave's Killer Bread Consumer Insights

Who buys Dave's Killer Bread?

A Dave's Killer Bread consumer is generally very high income, Asian, and young adult age. Dave's Killer Bread consumers are more likely to purchase Dave's Killer Bread during mid to large sized trips. Brands such as Taylor Farms, Silk, and Nutella also tend to be purchased in the same trip. Sample consumer insights data below.

Dave's Killer Bread Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.49
% of Basket $ (median)
5.3%
Total Basket $ (median)
$140.90

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dave's Killer Bread Consumer Demographics

demographic
index
Female
100
Male
96
<24
74
25-34
126
35-44
89
45-54
84
55-64
112
65+
116
African American
54
Asian
177
Caucasian
88
Hispanic
113
demographic
index
Has Kids
102
No Kids
96
- $20k
64
$20k-40k
87
$40k-60k
95
$60k-80k
91
$80k-100k
112
$100k-125k
113
$125k +
137
No College
74
College
103
Adv. Degree
116

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Dave's Killer Bread Basket Affinity & Size

brand
basket affinity
Taylor Farms 21.4x
Silk 20.3x
Nutella 19.6x
Yoplait Go-Gurt 16.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
263
Pantry Stocking (21+ Items)
261

Where is Dave's Killer Bread Purchased?

channels
index
Club
963
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Almond Breeze 2.0x
Horizon Organic 1.8x
Taylor Farms 1.7x

How Did They Pay?

method
index
Cash
36
Credit
109
Debit
135
Food Stamps
42

When is Dave's Killer Bread Purchased?

day of week
Sun
17.1%
Mon
12.6%
Tue
11.3%
Wed
13.2%
Thu
13.6%
Fri
14.3%
Sat
17.9%
time of day
Morning
9.3%
Noon
24.4%
Afternoon
41.7%
Evening
24.1%
Late
0.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dave's Killer Bread consumers purchase?

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Why do Dave's Killer Bread consumers try new brands?

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Where do Dave's Killer Bread consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dave's Killer Bread Target Market

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Who actually buys Dave's Killer Bread? Do these consumers match the intended target market of Dave's Killer Bread?

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What motivates the target market to purchase Dave's Killer Bread?

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What other target market should Dave's Killer Bread look at?

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Which other brands have a similar target market?

About Our Dave's Killer Bread Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.