David Consumer Insights

Who buys David? A David consumer is generally very high income, Hispanic, and adolescent age. David consumers are more likely to purchase David during larger pantry stocking trips. Brands such as Fresh Selections, Archer Farms, and Nabisco also tend to be purchased in the same trip. Sample consumer insights data below.

David Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.1%
Total Basket $ (median)
$39.26

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

David Consumer Demographics

demographic
index
Female
99
Male
108
<24
195
25-34
96
35-44
91
45-54
137
55-64
58
65+
19
African American
134
Asian
108
Caucasian
86
Hispanic
202
demographic
index
Has Kids
99
No Kids
101
- $20k
91
$20k-40k
81
$40k-60k
89
$60k-80k
104
$80k-100k
120
$100k-125k
97
$125k +
126
No College
121
College
97
Adv. Degree
90

Understand David Consumer Behavior

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David Basket Affinity & Size

brand
basket affinity
Fresh Selections 11.0x
Archer Farms 7.0x
Nabisco 7.0x
Driscoll's 6.6x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
333

Where is David Purchased?

channels
index
Club
17
Dollar
1
Drug
1
Food
177
Gas & Convenience
10
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.9x
Huggies 1.7x
Nabisco Triscuit 1.6x
Gold Peak 1.6x

How Did They Pay?

method
index
Cash
93
Credit
106
Debit
92
Food Stamps
140

When is David Purchased?

day of week
Sun
19.4%
Mon
13.5%
Tue
13.2%
Wed
12.6%
Thu
12.3%
Fri
14.7%
Sat
14.4%
time of day
Morning
12.8%
Noon
15.0%
Afternoon
30.7%
Evening
31.6%
Late
9.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do David consumers purchase?

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Why do David consumers try new brands?

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Where do David consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the David Target Market

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Who actually buys David? Do these consumers match the intended target market of David?

Thought bubble

What motivates the target market to purchase David?

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What other target market should David look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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