David Consumer Insights

Who buys David?

A David consumer is generally very high income, Hispanic, and adolescent age. David consumers are more likely to purchase David during larger pantry stocking trips. Brands such as Fresh Selections, Archer Farms, and Nabisco also tend to be purchased in the same trip. See sample consumer insights data below.

David Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.1%
Total Basket $ (median)
$39.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

David Consumer Demographics

demographic
index
Female
99
Male
108
<24
195
25-34
96
35-44
91
45-54
137
55-64
58
65+
19
African American
134
Asian
108
Caucasian
86
Hispanic
202
demographic
index
Has Kids
99
No Kids
101
- $20k
91
$20k-40k
81
$40k-60k
89
$60k-80k
104
$80k-100k
120
$100k-125k
97
$125k +
126
No College
121
College
97
Adv. Degree
90

Understand David Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

David Basket Affinity & Size

brand
basket affinity
Fresh Selections 11.0x
Archer Farms 7.0x
Nabisco 7.0x
Driscoll's 6.6x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
333

Where is David Purchased?

channels
index
Club
17
Dollar
1
Drug
1
Food
177
Gas & Convenience
10
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.9x
Huggies 1.7x
Nabisco Triscuit 1.6x
Gold Peak 1.6x

How Did They Pay?

method
index
Cash
93
Credit
106
Debit
92
Food Stamps
140

When is David Purchased?

day of week
Sun
19.4%
Mon
13.5%
Tue
13.2%
Wed
12.6%
Thu
12.3%
Fri
14.7%
Sat
14.4%
time of day
Morning
12.8%
Noon
15.0%
Afternoon
30.7%
Evening
31.6%
Late
9.9%

Get More David Data

Contact us for the latest David consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do David consumers switch to?

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Why do consumers stop buying David products?

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Which retailers do David shoppers prefer to shop at?

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What motivates consumers to try David products?

Research the David Target Market

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Who actually buys David? Do these consumers match the intended target market of David?

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What motivates the target market to purchase David?

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What other target market should David look at?

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Which other brands have a similar target market?

About Our David Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.