David Sunflower Seeds Consumer Insights

Who buys David Sunflower Seeds?

A David Sunflower Seeds consumer is generally very low income, Hispanic, and adolescent age. David Sunflower Seeds consumers are more likely to purchase David Sunflower Seeds during larger pantry stocking trips. Brands such as Powerade, Jack Link's, and Gatorade G2 also tend to be purchased in the same trip. Sample consumer insights data below.

David Sunflower Seeds Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.78

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

David Sunflower Seeds Consumer Demographics

demographic
index
Female
100
Male
104
<24
132
25-34
96
35-44
96
45-54
119
55-64
83
65+
71
African American
101
Asian
106
Caucasian
93
Hispanic
131
demographic
index
Has Kids
104
No Kids
91
- $20k
112
$20k-40k
105
$40k-60k
98
$60k-80k
97
$80k-100k
101
$100k-125k
95
$125k +
97
No College
111
College
101
Adv. Degree
82

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David Sunflower Seeds Basket Affinity & Size

brand
basket affinity
Powerade 5.1x
Jack Link's 4.8x
Gatorade G2 4.4x
Frito-Lay 4.3x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
279

Where is David Sunflower Seeds Purchased?

channels
index
Club
62
Dollar
281
Drug
206
Food
107
Gas & Convenience
303
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Monster Energy 1.5x
Hawaiian Punch 1.5x
Bud Light 1.5x

How Did They Pay?

method
index
Cash
165
Credit
79
Debit
86
Food Stamps
128

When is David Sunflower Seeds Purchased?

day of week
Sun
15.2%
Mon
13.6%
Tue
13.4%
Wed
13.2%
Thu
12.2%
Fri
16.4%
Sat
16.0%
time of day
Morning
14.9%
Noon
15.9%
Afternoon
33.7%
Evening
28.4%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do David Sunflower Seeds consumers purchase?

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Why do David Sunflower Seeds consumers try new brands?

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Where do David Sunflower Seeds consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the David Sunflower Seeds Target Market

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Who actually buys David Sunflower Seeds? Do these consumers match the intended target market of David Sunflower Seeds?

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What motivates the target market to purchase David Sunflower Seeds?

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What other target market should David Sunflower Seeds look at?

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Which other brands have a similar target market?

About Our David Sunflower Seeds Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.