David's Deli Consumer Insights

Who buys David's Deli?

A David's Deli consumer is generally slightly lower income, Caucasian, and adolescent age. David's Deli consumers are more likely to purchase David's Deli during larger pantry stocking trips. Brands such as YoCrunch, Kraft Philadelphia, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

David's Deli Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.34
% of Basket $ (median)
1.8%
Total Basket $ (median)
$74.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

David's Deli Consumer Demographics

demographic
index
Female
102
Male
85
<24
131
25-34
106
35-44
105
45-54
83
55-64
106
65+
50
African American
19
Asian
46
Caucasian
120
Hispanic
28
demographic
index
Has Kids
107
No Kids
83
- $20k
90
$20k-40k
98
$40k-60k
130
$60k-80k
109
$80k-100k
130
$100k-125k
66
$125k +
46
No College
101
College
110
Adv. Degree
52

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David's Deli Basket Affinity & Size

brand
basket affinity
YoCrunch 9.2x
Kraft Philadelphia 8.5x
Totino's Pizza Rolls 8.4x
Kelloggs Pop Tarts 6.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
23
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
564

Where is David's Deli Purchased?

channels
index
Dollar
1
Drug
8
Food
35
Mass
192
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.3x
Yoplait Light 1.9x
Skippy 1.8x
Diet Mountain Dew 1.8x

How Did They Pay?

method
index
Cash
106
Credit
113
Debit
81
Food Stamps
153

When is David's Deli Purchased?

day of week
Sun
20.8%
Mon
13.9%
Tue
12.8%
Wed
9.7%
Thu
10.9%
Fri
14.1%
Sat
17.8%
time of day
Morning
16.3%
Noon
17.0%
Afternoon
34.1%
Evening
25.5%
Late
7.2%

Get More David's Deli Data

Better understand David's Deli consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do David's Deli consumers switch to?

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Why do consumers stop buying David's Deli products?

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Which retailers do David's Deli shoppers prefer to shop at?

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What motivates consumers to try David's Deli products?

Research the David's Deli Target Market

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Who actually buys David's Deli? Do these consumers match the intended target market of David's Deli?

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What motivates the target market to buy David's Deli?

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What other target market should David's Deli look at?

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Which other brands have a similar target market?

About Our David's Deli Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.