Davinci Consumer Insights

Who buys Davinci?

A Davinci consumer is generally median income, Caucasian, and older age. Davinci consumers are more likely to purchase Davinci during larger pantry stocking trips. Brands such as Bolthouse Farms, Taylor Farms, and Birds Eye also tend to be purchased in the same trip. See sample consumer insights data below.

Davinci Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
5.1%
Total Basket $ (median)
$68.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Davinci Consumer Demographics

demographic
index
Female
102
Male
81
<24
41
25-34
99
35-44
86
45-54
112
55-64
162
65+
107
African American
72
Asian
51
Caucasian
114
Hispanic
37
demographic
index
Has Kids
99
No Kids
101
- $20k
36
$20k-40k
80
$40k-60k
79
$60k-80k
151
$80k-100k
102
$100k-125k
101
$125k +
122
No College
59
College
100
Adv. Degree
149

Understand Davinci Consumer Behavior

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Davinci Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 10.0x
Taylor Farms 6.5x
Birds Eye 6.4x
Nutella 6.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
373

Where is Davinci Purchased?

channels
index
Club
410
Drug
13
Food
81
Gas & Convenience
11
Mass
64
regions
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What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Dannon Danimals 1.6x
Dannon Oikos 1.6x
Charmin 1.5x

How Did They Pay?

method
index
Cash
82
Credit
115
Debit
100
Food Stamps
87

When is Davinci Purchased?

day of week
Sun
12.5%
Mon
12.0%
Tue
13.3%
Wed
14.0%
Thu
10.3%
Fri
13.3%
Sat
24.6%
time of day
Morning
14.7%
Noon
16.5%
Afternoon
43.1%
Evening
22.9%
Late
2.8%

Get More Davinci Data

Better understand Davinci consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Davinci consumers switch to?

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Why do consumers stop buying Davinci products?

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Which retailers do Davinci shoppers prefer to shop at?

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What motivates consumers to try Davinci products?

Research the Davinci Target Market

Arrow and target

Who actually buys Davinci? Do these consumers match the intended target market of Davinci?

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What motivates the target market to buy Davinci?

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What other target market should Davinci look at?

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Which other brands have a similar target market?

About Our Davinci Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.