Davinci Consumer Insights

Who buys Davinci?

A Davinci consumer is generally median income, Caucasian, and older age. Davinci consumers are more likely to purchase Davinci during larger pantry stocking trips. Brands such as Bolthouse Farms, Taylor Farms, and Birds Eye also tend to be purchased in the same trip. See sample consumer insights data below.

Davinci Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
5.1%
Total Basket $ (median)
$68.56

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Davinci Consumer Demographics

demographic
index
Female
102
Male
81
<24
41
25-34
99
35-44
86
45-54
112
55-64
162
65+
107
African American
72
Asian
51
Caucasian
114
Hispanic
37
demographic
index
Has Kids
99
No Kids
101
- $20k
36
$20k-40k
80
$40k-60k
79
$60k-80k
151
$80k-100k
102
$100k-125k
101
$125k +
122
No College
59
College
100
Adv. Degree
149

Understand Davinci Consumer Behavior

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Davinci Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 10.0x
Taylor Farms 6.5x
Birds Eye 6.4x
Nutella 6.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
373

Where is Davinci Purchased?

channels
index
Club
410
Drug
13
Food
81
Gas & Convenience
11
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Dannon Danimals 1.6x
Dannon Oikos 1.6x
Charmin 1.5x

How Did They Pay?

method
index
Cash
82
Credit
115
Debit
100
Food Stamps
87

When is Davinci Purchased?

day of week
Sun
12.5%
Mon
12.0%
Tue
13.3%
Wed
14.0%
Thu
10.3%
Fri
13.3%
Sat
24.6%
time of day
Morning
14.7%
Noon
16.5%
Afternoon
43.1%
Evening
22.9%
Late
2.8%

About Our Davinci Consumer Insights

How do we know who buys Davinci? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Davinci consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.