Dawn Consumer Insights

Who buys Dawn?

A Dawn consumer is generally very low income, African American, and senior age. Dawn consumers are more likely to purchase Dawn during larger pantry stocking trips. Brands such as Cascade, Tide, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Dawn Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.63
% of Basket $ (median)
5.9%
Total Basket $ (median)
$44.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dawn Consumer Demographics

demographic
index
Female
101
Male
88
<24
108
25-34
103
35-44
91
45-54
102
55-64
117
65+
128
African American
152
Asian
132
Caucasian
90
Hispanic
131
demographic
index
Has Kids
95
No Kids
111
- $20k
133
$20k-40k
120
$40k-60k
106
$60k-80k
99
$80k-100k
91
$100k-125k
81
$125k +
72
No College
124
College
98
Adv. Degree
80

Understand Dawn Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dawn Basket Affinity & Size

brand
basket affinity
Cascade 8.6x
Tide 7.1x
Clorox 5.9x
Febreze 5.9x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
323

Where is Dawn Purchased?

channels
index
Beauty
2
Club
138
Dollar
338
Drug
293
Food
77
Gas & Convenience
10
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.2x
Sunbeam 1.2x
Maxwell House 1.2x
Yoplait Light 1.1x

How Did They Pay?

method
index
Cash
124
Credit
91
Debit
100
Food Stamps
67

When is Dawn Purchased?

day of week
Sun
16.6%
Mon
13.0%
Tue
12.8%
Wed
12.3%
Thu
12.2%
Fri
15.2%
Sat
17.9%
time of day
Morning
16.7%
Noon
18.0%
Afternoon
35.0%
Evening
24.5%
Late
5.8%

Get More Dawn Data

Contact us for the latest Dawn consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dawn consumers switch to?

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Why do consumers stop buying Dawn products?

Store front

Which retailers do Dawn shoppers prefer to shop at?

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What motivates consumers to try Dawn products?

Research the Dawn Target Market

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Who actually buys Dawn? Do these consumers match the intended target market of Dawn?

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What motivates the target market to buy Dawn?

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What other target market should Dawn look at?

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Which other brands have a similar target market?

About Our Dawn Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.