Dayquil Consumer Insights

Who buys Dayquil?

A Dayquil consumer is generally very low income, Asian, and adolescent age. Dayquil consumers are more likely to purchase Dayquil during larger pantry stocking trips. Brands such as Puffs, Kleenex, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Dayquil Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.49
% of Basket $ (median)
29.0%
Total Basket $ (median)
$29.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dayquil Consumer Demographics

demographic
index
Female
97
Male
128
<24
153
25-34
117
35-44
91
45-54
94
55-64
90
65+
73
African American
87
Asian
220
Caucasian
83
Hispanic
141
demographic
index
Has Kids
91
No Kids
119
- $20k
124
$20k-40k
98
$40k-60k
106
$60k-80k
86
$80k-100k
97
$100k-125k
99
$125k +
103
No College
101
College
101
Adv. Degree
95

Understand Dayquil Consumer Behavior

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Dayquil Basket Affinity & Size

brand
basket affinity
Puffs 13.1x
Kleenex 8.3x
Olay 5.2x
Swiffer 4.6x
basket size
index
Urgent Need (1-2 Items)
67
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
105
Pantry Stocking (21+ Items)
175

Where is Dayquil Purchased?

channels
index
Beauty
4
Club
51
Dollar
140
Drug
474
Food
63
Gas & Convenience
63
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.3x
Huggies 1.3x
Red Bull 1.3x
Horizon Organic 1.3x

How Did They Pay?

method
index
Cash
125
Credit
100
Debit
97
Food Stamps
26

When is Dayquil Purchased?

day of week
Sun
15.3%
Mon
14.1%
Tue
13.9%
Wed
13.8%
Thu
12.9%
Fri
14.1%
Sat
15.9%
time of day
Morning
18.5%
Noon
15.7%
Afternoon
31.1%
Evening
27.6%
Late
7.1%

Get More Dayquil Data

Contact us for the latest Dayquil consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dayquil consumers switch to?

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Why do consumers stop buying Dayquil products?

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Which retailers do Dayquil shoppers prefer to shop at?

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What motivates consumers to try Dayquil products?

Research the Dayquil Target Market

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Who actually buys Dayquil? Do these consumers match the intended target market of Dayquil?

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What motivates the target market to buy Dayquil?

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What other target market should Dayquil look at?

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Which other brands have a similar target market?

About Our Dayquil Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.