Dayquil Consumer Insights

Who buys Dayquil? A Dayquil consumer is generally very low income, Asian, and adolescent age. Dayquil consumers are more likely to purchase Dayquil during larger pantry stocking trips. Brands such as Puffs, Kleenex, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Dayquil Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.49
% of Basket $ (median)
29.0%
Total Basket $ (median)
$29.30

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dayquil Consumer Demographics

demographic
index
Female
97
Male
128
<24
153
25-34
117
35-44
91
45-54
94
55-64
90
65+
73
African American
87
Asian
220
Caucasian
83
Hispanic
141
demographic
index
Has Kids
91
No Kids
119
- $20k
124
$20k-40k
98
$40k-60k
106
$60k-80k
86
$80k-100k
97
$100k-125k
99
$125k +
103
No College
101
College
101
Adv. Degree
95

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Dayquil Basket Affinity & Size

brand
basket affinity
Puffs 13.1x
Kleenex 8.3x
Olay 5.2x
Swiffer 4.6x
basket size
index
Urgent Need (1-2 Items)
67
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
105
Pantry Stocking (21+ Items)
175

Where is Dayquil Purchased?

channels
index
Beauty
4
Club
51
Dollar
140
Drug
474
Food
63
Gas & Convenience
63
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.3x
Huggies 1.3x
Red Bull 1.3x
Horizon Organic 1.3x

How Did They Pay?

method
index
Cash
125
Credit
100
Debit
97
Food Stamps
26

When is Dayquil Purchased?

day of week
Sun
15.3%
Mon
14.1%
Tue
13.9%
Wed
13.8%
Thu
12.9%
Fri
14.1%
Sat
15.9%
time of day
Morning
18.5%
Noon
15.7%
Afternoon
31.1%
Evening
27.6%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dayquil consumers purchase?

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Why do Dayquil consumers try new brands?

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Where do Dayquil consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dayquil Target Market

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Who actually buys Dayquil? Do these consumers match the intended target market of Dayquil?

Thought bubble

What motivates the target market to purchase Dayquil?

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What other target market should Dayquil look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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