Dayquil Consumer Insights

Who buys Dayquil?

A Dayquil consumer is generally very low income, Asian, and adolescent age. Dayquil consumers are more likely to purchase Dayquil during larger pantry stocking trips. Brands such as Puffs, Kleenex, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Dayquil Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.49
% of Basket $ (median)
29.0%
Total Basket $ (median)
$29.30

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dayquil Consumer Demographics

demographic
index
Female
97
Male
128
<24
153
25-34
117
35-44
91
45-54
94
55-64
90
65+
73
African American
87
Asian
220
Caucasian
83
Hispanic
141
demographic
index
Has Kids
91
No Kids
119
- $20k
124
$20k-40k
98
$40k-60k
106
$60k-80k
86
$80k-100k
97
$100k-125k
99
$125k +
103
No College
101
College
101
Adv. Degree
95

Understand Dayquil Consumer Behavior

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Dayquil Basket Affinity & Size

brand
basket affinity
Puffs 13.1x
Kleenex 8.3x
Olay 5.2x
Swiffer 4.6x
basket size
index
Urgent Need (1-2 Items)
67
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
105
Pantry Stocking (21+ Items)
175

Where is Dayquil Purchased?

channels
index
Beauty
4
Club
51
Dollar
140
Drug
474
Food
63
Gas & Convenience
63
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.3x
Huggies 1.3x
Red Bull 1.3x
Horizon Organic 1.3x

How Did They Pay?

method
index
Cash
125
Credit
100
Debit
97
Food Stamps
26

When is Dayquil Purchased?

day of week
Sun
15.3%
Mon
14.1%
Tue
13.9%
Wed
13.8%
Thu
12.9%
Fri
14.1%
Sat
15.9%
time of day
Morning
18.5%
Noon
15.7%
Afternoon
31.1%
Evening
27.6%
Late
7.1%

About Our Dayquil Consumer Insights

How do we know who buys Dayquil? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dayquil consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.