d-CON Consumer Insights

Who buys D-CON?

A d-CON consumer is generally lower income, Caucasian, and senior age. d-CON consumers are more likely to purchase d-CON during larger pantry stocking trips. Brands such as Maxwell House, Libby's, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

D-CON Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.92
% of Basket $ (median)
10.7%
Total Basket $ (median)
$46.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

D-CON Consumer Demographics

demographic
index
Female
100
Male
102
<24
77
25-34
89
35-44
86
45-54
115
55-64
144
65+
205
African American
92
Asian
48
Caucasian
113
Hispanic
52
demographic
index
Has Kids
85
No Kids
135
- $20k
114
$20k-40k
141
$40k-60k
116
$60k-80k
96
$80k-100k
83
$100k-125k
75
$125k +
57
No College
137
College
97
Adv. Degree
71

Understand D-CON Consumer Behavior

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D-CON Basket Affinity & Size

brand
basket affinity
Maxwell House 6.9x
Libby's 6.9x
Farmers Market 6.7x
Blue Bonnet 5.4x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
298

Where is D-CON Purchased?

channels
index
Dollar
735
Drug
22
Food
2
Mass
185
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.8x
Diet Mountain Dew 1.8x
Farmers Market 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
124
Credit
98
Debit
91
Food Stamps
116

When is D-CON Purchased?

day of week
Sun
17.2%
Mon
14.9%
Tue
11.7%
Wed
14.6%
Thu
11.3%
Fri
14.7%
Sat
15.5%
time of day
Morning
16.1%
Noon
15.9%
Afternoon
34.8%
Evening
25.7%
Late
7.6%

About Our D-CON Consumer Insights

How do we know who buys D-CON? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the D-CON consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.