De Cecco Consumer Insights

Who buys De Cecco?

A De Cecco consumer is generally very high income, Caucasian, and older age. De Cecco consumers are more likely to purchase De Cecco during larger pantry stocking trips. Brands such as Horizon Organic, Bertolli, and Barilla also tend to be purchased in the same trip. See sample consumer insights data below.

De Cecco Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.69
% of Basket $ (median)
4.1%
Total Basket $ (median)
$64.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

De Cecco Consumer Demographics

demographic
index
Female
97
Male
128
<24
85
25-34
80
35-44
100
45-54
102
55-64
157
65+
126
African American
36
Asian
96
Caucasian
107
Hispanic
72
demographic
index
Has Kids
97
No Kids
107
- $20k
95
$20k-40k
43
$40k-60k
63
$60k-80k
87
$80k-100k
133
$100k-125k
117
$125k +
208
No College
58
College
108
Adv. Degree
110

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De Cecco Basket Affinity & Size

brand
basket affinity
Horizon Organic 10.7x
Bertolli 9.8x
Barilla 9.2x
Boars Head 7.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
445

Where is De Cecco Purchased?

channels
index
Club
7
Dollar
2
Drug
38
Food
254
Gas & Convenience
6
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Smart Balance 1.8x
Dannon Danimals 1.8x
Oroweat 1.7x

How Did They Pay?

method
index
Cash
158
Credit
103
Debit
77
Food Stamps
38

When is De Cecco Purchased?

day of week
Sun
20.0%
Mon
13.3%
Tue
13.1%
Wed
10.5%
Thu
13.0%
Fri
13.6%
Sat
16.5%
time of day
Morning
13.6%
Noon
18.0%
Afternoon
38.5%
Evening
25.9%
Late
4.1%

Get More De Cecco Data

Contact us for the latest De Cecco consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do De Cecco consumers switch to?

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Why do consumers stop buying De Cecco products?

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Which retailers do De Cecco shoppers prefer to shop at?

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What motivates consumers to try De Cecco products?

Research the De Cecco Target Market

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Who actually buys De Cecco? Do these consumers match the intended target market of De Cecco?

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What motivates the target market to purchase De Cecco?

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What other target market should De Cecco look at?

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Which other brands have a similar target market?

About Our De Cecco Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.