De Cecco Consumer Insights

Who buys De Cecco? De Cecco consumers are generally very high income, Caucasian, and older age. De Cecco consumers are more likely to purchase De Cecco during larger pantry stocking trips. Brands such as Horizon Organic, Bertolli, and Barilla also tend to be purchased in the same trip. Sample consumer insights data below.

De Cecco Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.69
% of Basket $ (median)
4.1%
Total Basket $ (median)
$64.99

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

De Cecco Consumer Demographics

demographic
index
Female
97
Male
128
<24
85
25-34
80
35-44
100
45-54
102
55-64
157
65+
126
African American
36
Asian
96
Caucasian
107
Hispanic
72
demographic
index
Has Kids
97
No Kids
107
- $20k
95
$20k-40k
43
$40k-60k
63
$60k-80k
87
$80k-100k
133
$100k-125k
117
$125k +
208
No College
58
College
108
Adv. Degree
110

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De Cecco Basket Affinity & Size

brand
basket affinity
Horizon Organic 10.7x
Bertolli 9.8x
Barilla 9.2x
Boars Head 7.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
445

Where is De Cecco Purchased?

channels
index
Club
7
Dollar
2
Drug
38
Food
254
Gas & Convenience
6
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Smart Balance 1.8x
Dannon Danimals 1.8x
Oroweat 1.7x

How Did They Pay?

method
index
Cash
158
Credit
103
Debit
77
Food Stamps
38

When is De Cecco Purchased?

day of week
Sun
20.0%
Mon
13.3%
Tue
13.1%
Wed
10.5%
Thu
13.0%
Fri
13.6%
Sat
16.5%
time of day
Morning
13.6%
Noon
18.0%
Afternoon
38.5%
Evening
25.9%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do De Cecco consumers purchase?

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Why do De Cecco consumers try new brands?

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Where do De Cecco consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the De Cecco Target Market

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Who actually buys De Cecco? Do these consumers match the intended target market of De Cecco?

Thought bubble

What motivates the target market to purchase De Cecco?

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What other target market should De Cecco look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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