De Wafelbakkers Consumer Insights

Who buys De Wafelbakkers? A De Wafelbakkers consumer is generally higher income, African American, and lower middle age. De Wafelbakkers consumers are more likely to purchase De Wafelbakkers during larger pantry stocking trips. Brands such as Eggo, Banquet, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

De Wafelbakkers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.68
% of Basket $ (median)
4.0%
Total Basket $ (median)
$93.13

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  • Attitudinal surveys
  • Recent demographic data

De Wafelbakkers Consumer Demographics

demographic
index
Female
101
Male
86
<24
54
25-34
83
35-44
129
45-54
95
55-64
63
65+
49
African American
196
Asian
47
Caucasian
104
Hispanic
75
demographic
index
Has Kids
124
No Kids
45
- $20k
81
$20k-40k
91
$40k-60k
96
$60k-80k
104
$80k-100k
98
$100k-125k
123
$125k +
106
No College
89
College
106
Adv. Degree
85

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De Wafelbakkers Basket Affinity & Size

brand
basket affinity
Eggo 5.1x
Banquet 5.0x
Totino's Party Pizza 5.0x
Yoplait Go-Gurt 4.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
120
Pantry Stocking (21+ Items)
566

Where is De Wafelbakkers Purchased?

channels
index
Drug
12
Food
66
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.7x
Dannon Danimals 1.7x
Hawaiian Punch 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
89
Credit
93
Debit
103
Food Stamps
194

When is De Wafelbakkers Purchased?

day of week
Sun
19.3%
Mon
14.8%
Tue
12.4%
Wed
11.4%
Thu
11.6%
Fri
14.3%
Sat
16.2%
time of day
Morning
15.5%
Noon
16.2%
Afternoon
33.5%
Evening
27.1%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do De Wafelbakkers consumers purchase?

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Why do De Wafelbakkers consumers try new brands?

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Where do De Wafelbakkers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the De Wafelbakkers Target Market

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Who actually buys De Wafelbakkers? Do these consumers match the intended target market of De Wafelbakkers?

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What motivates the target market to purchase De Wafelbakkers?

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What other target market should De Wafelbakkers look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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