De Wafelbakkers Consumer Insights

Who buys De Wafelbakkers?

A De Wafelbakkers consumer is generally higher income, African American, and lower middle age. De Wafelbakkers consumers are more likely to purchase De Wafelbakkers during larger pantry stocking trips. Brands such as Eggo, Banquet, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

De Wafelbakkers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.68
% of Basket $ (median)
4.0%
Total Basket $ (median)
$93.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

De Wafelbakkers Consumer Demographics

demographic
index
Female
101
Male
86
<24
54
25-34
83
35-44
129
45-54
95
55-64
63
65+
49
African American
196
Asian
47
Caucasian
104
Hispanic
75
demographic
index
Has Kids
124
No Kids
45
- $20k
81
$20k-40k
91
$40k-60k
96
$60k-80k
104
$80k-100k
98
$100k-125k
123
$125k +
106
No College
89
College
106
Adv. Degree
85

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De Wafelbakkers Basket Affinity & Size

brand
basket affinity
Eggo 5.1x
Banquet 5.0x
Totino's Party Pizza 5.0x
Yoplait Go-Gurt 4.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
120
Pantry Stocking (21+ Items)
566

Where is De Wafelbakkers Purchased?

channels
index
Drug
12
Food
66
Mass
169
regions
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What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.7x
Dannon Danimals 1.7x
Hawaiian Punch 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
89
Credit
93
Debit
103
Food Stamps
194

When is De Wafelbakkers Purchased?

day of week
Sun
19.3%
Mon
14.8%
Tue
12.4%
Wed
11.4%
Thu
11.6%
Fri
14.3%
Sat
16.2%
time of day
Morning
15.5%
Noon
16.2%
Afternoon
33.5%
Evening
27.1%
Late
7.8%

Get More De Wafelbakkers Data

Contact us for the latest De Wafelbakkers consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do De Wafelbakkers consumers switch to?

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Why do consumers stop buying De Wafelbakkers products?

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Which retailers do De Wafelbakkers shoppers prefer to shop at?

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What motivates consumers to try De Wafelbakkers products?

Research the De Wafelbakkers Target Market

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Who actually buys De Wafelbakkers? Do these consumers match the intended target market of De Wafelbakkers?

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What motivates the target market to buy De Wafelbakkers?

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What other target market should De Wafelbakkers look at?

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Which other brands have a similar target market?

About Our De Wafelbakkers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.