Dean's Consumer Insights

Who buys Dean's?

A Dean's consumer is generally very low income, Asian, and adolescent age. Dean's consumers are more likely to purchase Dean's during larger pantry stocking trips. Brands such as Archer Farms, YoCrunch, and Kraft Singles also tend to be purchased in the same trip. See sample consumer insights data below.

Dean's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
9.6%
Total Basket $ (median)
$31.13

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dean's Consumer Demographics

demographic
index
Female
100
Male
96
<24
107
25-34
103
35-44
98
45-54
96
55-64
104
65+
104
African American
101
Asian
118
Caucasian
98
Hispanic
104
demographic
index
Has Kids
104
No Kids
91
- $20k
125
$20k-40k
114
$40k-60k
108
$60k-80k
99
$80k-100k
92
$100k-125k
81
$125k +
80
No College
116
College
98
Adv. Degree
92

Understand Dean's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dean's Basket Affinity & Size

brand
basket affinity
Archer Farms 5.8x
YoCrunch 4.7x
Kraft Singles 4.4x
Sara Lee 3.8x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
257

Where is Dean's Purchased?

channels
index
Beauty
1
Club
65
Dollar
554
Drug
372
Food
62
Gas & Convenience
39
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.4x
Yoplait Light 1.3x
Johnsonville 1.3x
Diet Pepsi 1.3x

How Did They Pay?

method
index
Cash
136
Credit
82
Debit
89
Food Stamps
184

When is Dean's Purchased?

day of week
Sun
17.0%
Mon
13.9%
Tue
12.9%
Wed
13.0%
Thu
12.2%
Fri
13.9%
Sat
17.1%
time of day
Morning
13.7%
Noon
13.9%
Afternoon
32.5%
Evening
31.6%
Late
8.3%

About Our Dean's Consumer Insights

How do we know who buys Dean's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dean's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.