Dean's Consumer Insights

Who buys Dean's? A Dean's consumer is generally very low income, Asian, and adolescent age. Dean's consumers are more likely to purchase Dean's during larger pantry stocking trips. Brands such as Archer Farms, YoCrunch, and Kraft Singles also tend to be purchased in the same trip. Sample consumer insights data below.

Dean's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
9.6%
Total Basket $ (median)
$31.13

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dean's Consumer Demographics

demographic
index
Female
100
Male
96
<24
107
25-34
103
35-44
98
45-54
96
55-64
104
65+
104
African American
101
Asian
118
Caucasian
98
Hispanic
104
demographic
index
Has Kids
104
No Kids
91
- $20k
125
$20k-40k
114
$40k-60k
108
$60k-80k
99
$80k-100k
92
$100k-125k
81
$125k +
80
No College
116
College
98
Adv. Degree
92

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Dean's Basket Affinity & Size

brand
basket affinity
Archer Farms 5.8x
YoCrunch 4.7x
Kraft Singles 4.4x
Sara Lee 3.8x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
257

Where is Dean's Purchased?

channels
index
Beauty
1
Club
65
Dollar
554
Drug
372
Food
62
Gas & Convenience
39
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.4x
Yoplait Light 1.3x
Johnsonville 1.3x
Diet Pepsi 1.3x

How Did They Pay?

method
index
Cash
136
Credit
82
Debit
89
Food Stamps
184

When is Dean's Purchased?

day of week
Sun
17.0%
Mon
13.9%
Tue
12.9%
Wed
13.0%
Thu
12.2%
Fri
13.9%
Sat
17.1%
time of day
Morning
13.7%
Noon
13.9%
Afternoon
32.5%
Evening
31.6%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dean's consumers purchase?

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Why do Dean's consumers try new brands?

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Where do Dean's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dean's Target Market

Arrow and target

Who actually buys Dean's? Do these consumers match the intended target market of Dean's?

Thought bubble

What motivates the target market to purchase Dean's?

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What other target market should Dean's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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