Dean's Country Fresh Consumer Insights

Who buys Dean's Country Fresh?

A Dean's Country Fresh consumer is generally lower income, African American, and older age. Dean's Country Fresh consumers are more likely to purchase Dean's Country Fresh during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Dean's Country Fresh Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.88
% of Basket $ (median)
6.4%
Total Basket $ (median)
$60.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dean's Country Fresh Consumer Demographics

demographic
index
Female
102
Male
83
<24
90
25-34
92
35-44
103
45-54
104
55-64
110
65+
94
African American
164
Asian
34
Caucasian
108
Hispanic
66
demographic
index
Has Kids
105
No Kids
89
- $20k
108
$20k-40k
110
$40k-60k
104
$60k-80k
99
$80k-100k
92
$100k-125k
100
$125k +
87
No College
108
College
99
Adv. Degree
97

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Dean's Country Fresh Basket Affinity & Size

brand
basket affinity
Taylor Farms 7.8x
Generic Pma 6.2x
Marketside 5.8x
Del Monte 4.8x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
336

Where is Dean's Country Fresh Purchased?

channels
index
Club
222
Dollar
511
Drug
85
Food
14
Gas & Convenience
0
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Sunbeam 1.6x
Hawaiian Punch 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
94
Credit
85
Debit
108
Food Stamps
183

When is Dean's Country Fresh Purchased?

day of week
Sun
17.9%
Mon
13.6%
Tue
12.2%
Wed
12.5%
Thu
11.6%
Fri
14.3%
Sat
17.9%
time of day
Morning
14.7%
Noon
16.3%
Afternoon
34.2%
Evening
28.1%
Late
6.7%

Get More Dean's Country Fresh Data

Contact us for the latest Dean's Country Fresh consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dean's Country Fresh consumers switch to?

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Why do consumers stop buying Dean's Country Fresh products?

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Which retailers do Dean's Country Fresh shoppers prefer to shop at?

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What motivates consumers to try Dean's Country Fresh products?

Research the Dean's Country Fresh Target Market

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Who actually buys Dean's Country Fresh? Do these consumers match the intended target market of Dean's Country Fresh?

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What motivates the target market to purchase Dean's Country Fresh?

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What other target market should Dean's Country Fresh look at?

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Which other brands have a similar target market?

About Our Dean's Country Fresh Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.