Dean's Dip Consumer Insights

Who buys Dean's Dip?

A Dean's Dip consumer is generally slightly higher income, Caucasian, and upper middle age. Dean's Dip consumers are more likely to purchase Dean's Dip during larger pantry stocking trips. Brands such as Lays Wavy, Ruffles, and Lays also tend to be purchased in the same trip. See sample consumer insights data below.

Dean's Dip Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.68
% of Basket $ (median)
2.9%
Total Basket $ (median)
$57.76

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dean's Dip Consumer Demographics

demographic
index
Female
102
Male
78
<24
80
25-34
87
35-44
101
45-54
118
55-64
103
65+
93
African American
44
Asian
30
Caucasian
119
Hispanic
35
demographic
index
Has Kids
97
No Kids
106
- $20k
97
$20k-40k
99
$40k-60k
106
$60k-80k
103
$80k-100k
109
$100k-125k
96
$125k +
82
No College
109
College
101
Adv. Degree
83

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Dean's Dip Basket Affinity & Size

brand
basket affinity
Lays Wavy 21.6x
Ruffles 11.9x
Lays 5.7x
Kraft Singles 3.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
440

Where is Dean's Dip Purchased?

channels
index
Club
1
Dollar
27
Drug
61
Food
138
Gas & Convenience
16
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.6x
Diet Dr Pepper 1.5x
Totino's Pizza Rolls 1.5x
Lays Wavy 1.5x

How Did They Pay?

method
index
Cash
110
Credit
93
Debit
101
Food Stamps
124

When is Dean's Dip Purchased?

day of week
Sun
18.7%
Mon
11.2%
Tue
10.8%
Wed
11.3%
Thu
10.9%
Fri
16.0%
Sat
21.0%
time of day
Morning
12.7%
Noon
16.7%
Afternoon
35.2%
Evening
28.9%
Late
6.5%

About Our Dean's Dip Consumer Insights

How do we know who buys Dean's Dip? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dean's Dip consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.