Dean's (Frozen Novelties) Consumer Insights

Who buys Dean's (Frozen Novelties)? A Dean's (Frozen Novelties) consumer is generally very low income, Caucasian, and senior age. Dean's (Frozen Novelties) consumers are more likely to purchase Dean's (Frozen Novelties) during larger pantry stocking trips. Brands such as Arnold, Snyders Of Hanover, and Nabisco Chips Ahoy! also tend to be purchased in the same trip. Sample consumer insights data below.

Dean's (Frozen Novelties) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
7.4%
Total Basket $ (median)
$47.29

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Dean's (Frozen Novelties) Consumer Demographics

demographic
index
Female
102
Male
84
<24
160
25-34
81
35-44
90
45-54
116
55-64
117
65+
212
African American
54
Asian
65
Caucasian
112
Hispanic
59
demographic
index
Has Kids
92
No Kids
118
- $20k
129
$20k-40k
95
$40k-60k
110
$60k-80k
95
$80k-100k
118
$100k-125k
83
$125k +
77
No College
100
College
100
Adv. Degree
99

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Dean's (Frozen Novelties) Basket Affinity & Size

brand
basket affinity
Arnold 13.4x
Snyders Of Hanover 9.3x
Nabisco Chips Ahoy! 7.7x
Diet Pepsi 7.2x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
372

Where is Dean's (Frozen Novelties) Purchased?

channels
index
Drug
825
Food
22
Mass
82
regions
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What Else Do They Buy?

brand
household affinity
Arnold 1.8x
Sweet Baby Ray's 1.7x
Snyders Of Hanover 1.7x
Totino's Pizza Rolls 1.7x

How Did They Pay?

method
index
Cash
291
Credit
58
Debit
42
Food Stamps
112

When is Dean's (Frozen Novelties) Purchased?

day of week
Sun
18.6%
Mon
11.9%
Tue
11.2%
Wed
11.9%
Thu
10.6%
Fri
16.5%
Sat
19.3%
time of day
Morning
11.2%
Noon
13.4%
Afternoon
31.2%
Evening
36.0%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dean's (Frozen Novelties) consumers purchase?

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Why do Dean's (Frozen Novelties) consumers try new brands?

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Where do Dean's (Frozen Novelties) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dean's (Frozen Novelties) Target Market

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Who actually buys Dean's (Frozen Novelties)? Do these consumers match the intended target market of Dean's (Frozen Novelties)?

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What motivates the target market to purchase Dean's (Frozen Novelties)?

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What other target market should Dean's (Frozen Novelties) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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