Dean's (Frozen Novelties) Consumer Insights

Who buys Dean's (Frozen Novelties)?

A Dean's (Frozen Novelties) consumer is generally very low income, Caucasian, and senior age. Dean's (Frozen Novelties) consumers are more likely to purchase Dean's (Frozen Novelties) during larger pantry stocking trips. Brands such as Arnold, Snyders Of Hanover, and Nabisco Chips Ahoy! also tend to be purchased in the same trip. See sample consumer insights data below.

Dean's (Frozen Novelties) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
7.4%
Total Basket $ (median)
$47.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dean's (Frozen Novelties) Consumer Demographics

demographic
index
Female
102
Male
84
<24
160
25-34
81
35-44
90
45-54
116
55-64
117
65+
212
African American
54
Asian
65
Caucasian
112
Hispanic
59
demographic
index
Has Kids
92
No Kids
118
- $20k
129
$20k-40k
95
$40k-60k
110
$60k-80k
95
$80k-100k
118
$100k-125k
83
$125k +
77
No College
100
College
100
Adv. Degree
99

Understand Dean's (Frozen Novelties) Consumer Behavior

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Dean's (Frozen Novelties) Basket Affinity & Size

brand
basket affinity
Arnold 13.4x
Snyders Of Hanover 9.3x
Nabisco Chips Ahoy! 7.7x
Diet Pepsi 7.2x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
372

Where is Dean's (Frozen Novelties) Purchased?

channels
index
Drug
825
Food
22
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arnold 1.8x
Sweet Baby Ray's 1.7x
Snyders Of Hanover 1.7x
Totino's Pizza Rolls 1.7x

How Did They Pay?

method
index
Cash
291
Credit
58
Debit
42
Food Stamps
112

When is Dean's (Frozen Novelties) Purchased?

day of week
Sun
18.6%
Mon
11.9%
Tue
11.2%
Wed
11.9%
Thu
10.6%
Fri
16.5%
Sat
19.3%
time of day
Morning
11.2%
Noon
13.4%
Afternoon
31.2%
Evening
36.0%
Late
8.2%

About Our Dean's (Frozen Novelties) Consumer Insights

How do we know who buys Dean's (Frozen Novelties)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dean's (Frozen Novelties) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.