Dean's (Frozen Novelties) Consumer Insights

Who buys Dean's (Frozen Novelties)?

A Dean's (Frozen Novelties) consumer is generally very low income, Caucasian, and senior age. Dean's (Frozen Novelties) consumers are more likely to purchase Dean's (Frozen Novelties) during larger pantry stocking trips. Brands such as Arnold, Snyders Of Hanover, and Nabisco Chips Ahoy! also tend to be purchased in the same trip. See sample consumer insights data below.

Dean's (Frozen Novelties) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
7.4%
Total Basket $ (median)
$47.29

See More Data

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dean's (Frozen Novelties) Consumer Demographics

demographic
index
Female
102
Male
84
<24
160
25-34
81
35-44
90
45-54
116
55-64
117
65+
212
African American
54
Asian
65
Caucasian
112
Hispanic
59
demographic
index
Has Kids
92
No Kids
118
- $20k
129
$20k-40k
95
$40k-60k
110
$60k-80k
95
$80k-100k
118
$100k-125k
83
$125k +
77
No College
100
College
100
Adv. Degree
99

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Dean's (Frozen Novelties) Basket Affinity & Size

brand
basket affinity
Arnold 13.4x
Snyders Of Hanover 9.3x
Nabisco Chips Ahoy! 7.7x
Diet Pepsi 7.2x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
372

Where is Dean's (Frozen Novelties) Purchased?

channels
index
Drug
825
Food
22
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arnold 1.8x
Sweet Baby Ray's 1.7x
Snyders Of Hanover 1.7x
Totino's Pizza Rolls 1.7x

How Did They Pay?

method
index
Cash
291
Credit
58
Debit
42
Food Stamps
112

When is Dean's (Frozen Novelties) Purchased?

day of week
Sun
18.6%
Mon
11.9%
Tue
11.2%
Wed
11.9%
Thu
10.6%
Fri
16.5%
Sat
19.3%
time of day
Morning
11.2%
Noon
13.4%
Afternoon
31.2%
Evening
36.0%
Late
8.2%

Get More Dean's (Frozen Novelties) Data

Better understand Dean's (Frozen Novelties) consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Dean's (Frozen Novelties) consumers switch to?

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Why do consumers stop buying Dean's (Frozen Novelties) products?

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Which retailers do Dean's (Frozen Novelties) shoppers prefer to shop at?

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What motivates consumers to try Dean's (Frozen Novelties) products?

Research the Dean's (Frozen Novelties) Target Market

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Who actually buys Dean's (Frozen Novelties)? Do these consumers match the intended target market of Dean's (Frozen Novelties)?

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What motivates the target market to buy Dean's (Frozen Novelties)?

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What other target market should Dean's (Frozen Novelties) look at?

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Which other brands have a similar target market?

About Our Dean's (Frozen Novelties) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.