Decorator Towels Consumer Insights

Who buys Decorator Towels? A Decorator Towels consumer is generally very low income, African American, and adolescent age. Decorator Towels consumers are more likely to purchase Decorator Towels during larger pantry stocking trips. Brands such as Charmin, Sunny Meadow, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

Decorator Towels Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
6.1%
Total Basket $ (median)
$81.82

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Decorator Towels Consumer Demographics

demographic
index
Female
97
Male
126
<24
140
25-34
111
35-44
94
45-54
101
55-64
76
65+
103
African American
246
Asian
56
Caucasian
99
Hispanic
77
demographic
index
Has Kids
97
No Kids
107
- $20k
148
$20k-40k
130
$40k-60k
117
$60k-80k
95
$80k-100k
109
$100k-125k
51
$125k +
45
No College
142
College
95
Adv. Degree
75

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Decorator Towels Basket Affinity & Size

brand
basket affinity
Charmin 8.7x
Sunny Meadow 8.1x
Borden 7.8x
Gain 7.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
472

Where is Decorator Towels Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Monster Energy 1.8x
Sunny Meadow 1.7x
Bar-S 1.7x

How Did They Pay?

method
index
Cash
120
Credit
77
Debit
115
Food Stamps
93

When is Decorator Towels Purchased?

day of week
Sun
16.7%
Mon
12.1%
Tue
11.3%
Wed
12.8%
Thu
11.9%
Fri
15.4%
Sat
19.8%
time of day
Morning
15.8%
Noon
17.9%
Afternoon
32.6%
Evening
26.3%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Decorator Towels consumers purchase?

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Why do Decorator Towels consumers try new brands?

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Where do Decorator Towels consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Decorator Towels Target Market

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Who actually buys Decorator Towels? Do these consumers match the intended target market of Decorator Towels?

Thought bubble

What motivates the target market to purchase Decorator Towels?

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What other target market should Decorator Towels look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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