Deer Park Consumer Insights

Who buys Deer Park?

A Deer Park consumer is generally higher income, African American, and upper middle age. Deer Park consumers are more likely to purchase Deer Park during larger pantry stocking trips. Brands such as Utz, Perdue, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Deer Park Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.2%
Total Basket $ (median)
$55.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Deer Park Consumer Demographics

demographic
index
Female
96
Male
141
<24
75
25-34
85
35-44
103
45-54
115
55-64
106
65+
93
African American
256
Asian
81
Caucasian
100
Hispanic
41
demographic
index
Has Kids
98
No Kids
104
- $20k
91
$20k-40k
91
$40k-60k
89
$60k-80k
92
$80k-100k
102
$100k-125k
124
$125k +
122
No College
110
College
92
Adv. Degree
127

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Deer Park Basket Affinity & Size

brand
basket affinity
Utz 7.1x
Perdue 5.7x
Hefty 4.8x
Bounty 4.8x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
296

Where is Deer Park Purchased?

channels
index
Club
230
Dollar
2
Drug
22
Food
150
Gas & Convenience
297
Mass
43
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.2x
Perdue 2.0x
Sunny Meadow 1.8x
Domino 1.8x

How Did They Pay?

method
index
Cash
96
Credit
112
Debit
92
Food Stamps
104

When is Deer Park Purchased?

day of week
Sun
18.1%
Mon
13.0%
Tue
11.7%
Wed
12.3%
Thu
11.7%
Fri
14.4%
Sat
18.8%
time of day
Morning
17.7%
Noon
17.8%
Afternoon
34.3%
Evening
24.9%
Late
5.3%

Get More Deer Park Data

Contact us for the latest Deer Park consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Deer Park consumers switch to?

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Why do consumers stop buying Deer Park products?

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Which retailers do Deer Park shoppers prefer to shop at?

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What motivates consumers to try Deer Park products?

Research the Deer Park Target Market

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Who actually buys Deer Park? Do these consumers match the intended target market of Deer Park?

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What motivates the target market to buy Deer Park?

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What other target market should Deer Park look at?

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Which other brands have a similar target market?

About Our Deer Park Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.