Degree Consumer Insights

Who buys Degree? A Degree consumer is generally lower income, African American, and young adult age. Degree consumers are more likely to purchase Degree during larger pantry stocking trips. Brands such as Secret, Dove, and Suave also tend to be purchased in the same trip. Sample consumer insights data below.

Degree Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
7.9%
Total Basket $ (median)
$50.42

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Degree Consumer Demographics

demographic
index
Female
100
Male
95
<24
110
25-34
112
35-44
107
45-54
91
55-64
63
65+
44
African American
159
Asian
65
Caucasian
98
Hispanic
115
demographic
index
Has Kids
102
No Kids
96
- $20k
102
$20k-40k
108
$40k-60k
100
$60k-80k
100
$80k-100k
104
$100k-125k
94
$125k +
88
No College
100
College
101
Adv. Degree
94

Understand Degree Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Degree Basket Affinity & Size

brand
basket affinity
Secret 8.7x
Dove 8.0x
Suave 7.1x
TRESemme 6.8x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
313

Where is Degree Purchased?

channels
index
Beauty
9
Club
83
Dollar
208
Drug
163
Food
47
Gas & Convenience
2
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Ro-Tel 1.3x
Sunbeam 1.3x
Jack Link's 1.3x

How Did They Pay?

method
index
Cash
97
Credit
91
Debit
114
Food Stamps
47

When is Degree Purchased?

day of week
Sun
18.2%
Mon
12.4%
Tue
11.6%
Wed
11.6%
Thu
11.8%
Fri
14.6%
Sat
19.7%
time of day
Morning
14.2%
Noon
16.3%
Afternoon
33.8%
Evening
28.4%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Degree consumers purchase?

check mark

Why do Degree consumers try new brands?

check mark

Where do Degree consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Degree Target Market

Arrow and target

Who actually buys Degree? Do these consumers match the intended target market of Degree?

Thought bubble

What motivates the target market to purchase Degree?

magnifying glass

What other target market should Degree look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us