Degree Consumer Insights

Who buys Degree?

A Degree consumer is generally lower income, African American, and young adult age. Degree consumers are more likely to purchase Degree during larger pantry stocking trips. Brands such as Secret, Dove, and Suave also tend to be purchased in the same trip. See sample consumer insights data below.

Degree Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.97
% of Basket $ (median)
7.9%
Total Basket $ (median)
$50.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Degree Consumer Demographics

demographic
index
Female
100
Male
95
<24
110
25-34
112
35-44
107
45-54
91
55-64
63
65+
44
African American
159
Asian
65
Caucasian
98
Hispanic
115
demographic
index
Has Kids
102
No Kids
96
- $20k
102
$20k-40k
108
$40k-60k
100
$60k-80k
100
$80k-100k
104
$100k-125k
94
$125k +
88
No College
100
College
101
Adv. Degree
94

Understand Degree Consumer Behavior

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Degree Basket Affinity & Size

brand
basket affinity
Secret 8.7x
Dove 8.0x
Suave 7.1x
TRESemme 6.8x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
313

Where is Degree Purchased?

channels
index
Beauty
9
Club
83
Dollar
208
Drug
163
Food
47
Gas & Convenience
2
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Ro-Tel 1.3x
Sunbeam 1.3x
Jack Link's 1.3x

How Did They Pay?

method
index
Cash
97
Credit
91
Debit
114
Food Stamps
47

When is Degree Purchased?

day of week
Sun
18.2%
Mon
12.4%
Tue
11.6%
Wed
11.6%
Thu
11.8%
Fri
14.6%
Sat
19.7%
time of day
Morning
14.2%
Noon
16.3%
Afternoon
33.8%
Evening
28.4%
Late
7.3%

Get More Degree Data

Contact us for the latest Degree consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Degree consumers switch to?

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Why do consumers stop buying Degree products?

Store front

Which retailers do Degree shoppers prefer to shop at?

Sale sign

What motivates consumers to try Degree products?

Research the Degree Target Market

Arrow and target

Who actually buys Degree? Do these consumers match the intended target market of Degree?

Thought bubble

What motivates the target market to buy Degree?

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What other target market should Degree look at?

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Which other brands have a similar target market?

About Our Degree Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.