Degree Women Consumer Insights

Who buys Degree Women? A Degree Women consumer is generally lower income, African American, and young adult age. Degree Women consumers are more likely to purchase Degree Women during larger pantry stocking trips. Brands such as Dove, TRESemme, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Degree Women Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
7.9%
Total Basket $ (median)
$49.98

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Degree Women Consumer Demographics

demographic
index
Female
104
Male
65
<24
111
25-34
114
35-44
107
45-54
88
55-64
65
65+
41
African American
159
Asian
52
Caucasian
99
Hispanic
118
demographic
index
Has Kids
101
No Kids
99
- $20k
115
$20k-40k
121
$40k-60k
101
$60k-80k
94
$80k-100k
101
$100k-125k
87
$125k +
79
No College
102
College
102
Adv. Degree
89

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Degree Women Basket Affinity & Size

brand
basket affinity
Dove 8.9x
TRESemme 7.6x
Oral-B 6.7x
Suave 6.1x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
329

Where is Degree Women Purchased?

channels
index
Beauty
15
Club
41
Dollar
232
Drug
130
Food
23
Gas & Convenience
1
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.3x
Hawaiian Punch 1.3x
Ro-Tel 1.3x
CoverGirl 1.3x

How Did They Pay?

method
index
Cash
96
Credit
85
Debit
119
Food Stamps
49

When is Degree Women Purchased?

day of week
Sun
17.4%
Mon
12.6%
Tue
11.7%
Wed
11.5%
Thu
12.4%
Fri
15.1%
Sat
19.3%
time of day
Morning
14.0%
Noon
16.4%
Afternoon
34.1%
Evening
28.2%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Degree Women consumers purchase?

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Why do Degree Women consumers try new brands?

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Where do Degree Women consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Degree Women Target Market

Arrow and target

Who actually buys Degree Women? Do these consumers match the intended target market of Degree Women?

Thought bubble

What motivates the target market to purchase Degree Women?

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What other target market should Degree Women look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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