Degree Women Consumer Insights

Who buys Degree Women?

A Degree Women consumer is generally lower income, African American, and young adult age. Degree Women consumers are more likely to purchase Degree Women during larger pantry stocking trips. Brands such as Dove, TRESemme, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Degree Women Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.97
% of Basket $ (median)
7.9%
Total Basket $ (median)
$49.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Degree Women Consumer Demographics

demographic
index
Female
104
Male
65
<24
111
25-34
114
35-44
107
45-54
88
55-64
65
65+
41
African American
159
Asian
52
Caucasian
99
Hispanic
118
demographic
index
Has Kids
101
No Kids
99
- $20k
115
$20k-40k
121
$40k-60k
101
$60k-80k
94
$80k-100k
101
$100k-125k
87
$125k +
79
No College
102
College
102
Adv. Degree
89

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Degree Women Basket Affinity & Size

brand
basket affinity
Dove 8.9x
TRESemme 7.6x
Oral-B 6.7x
Suave 6.1x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
329

Where is Degree Women Purchased?

channels
index
Beauty
15
Club
41
Dollar
232
Drug
130
Food
23
Gas & Convenience
1
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.3x
Hawaiian Punch 1.3x
Ro-Tel 1.3x
CoverGirl 1.3x

How Did They Pay?

method
index
Cash
96
Credit
85
Debit
119
Food Stamps
49

When is Degree Women Purchased?

day of week
Sun
17.4%
Mon
12.6%
Tue
11.7%
Wed
11.5%
Thu
12.4%
Fri
15.1%
Sat
19.3%
time of day
Morning
14.0%
Noon
16.4%
Afternoon
34.1%
Evening
28.2%
Late
7.4%

Get More Degree Women Data

Contact us for the latest Degree Women consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Degree Women consumers switch to?

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Why do consumers stop buying Degree Women products?

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Which retailers do Degree Women shoppers prefer to shop at?

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What motivates consumers to try Degree Women products?

Research the Degree Women Target Market

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Who actually buys Degree Women? Do these consumers match the intended target market of Degree Women?

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What motivates the target market to buy Degree Women?

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What other target market should Degree Women look at?

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Which other brands have a similar target market?

About Our Degree Women Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.