Dei Fratelli Consumer Insights

Who buys Dei Fratelli?

A Dei Fratelli consumer is generally higher income, Caucasian, and older age. Dei Fratelli consumers are more likely to purchase Dei Fratelli during larger pantry stocking trips. Brands such as Jennie-O, Armour, and TURKEY KNOB also tend to be purchased in the same trip. See sample consumer insights data below.

Dei Fratelli Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.73
% of Basket $ (median)
2.4%
Total Basket $ (median)
$72.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dei Fratelli Consumer Demographics

demographic
index
Female
97
Male
125
<24
55
25-34
57
35-44
119
45-54
96
55-64
170
65+
115
African American
33
Asian
12
Caucasian
121
Hispanic
32
demographic
index
Has Kids
91
No Kids
121
- $20k
57
$20k-40k
77
$40k-60k
126
$60k-80k
92
$80k-100k
98
$100k-125k
139
$125k +
93
No College
84
College
99
Adv. Degree
124

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Dei Fratelli Basket Affinity & Size

brand
basket affinity
Jennie-O 8.4x
Armour 6.7x
TURKEY KNOB 6.7x
Arnold 6.6x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
20
Fill Up (11-20 Items)
112
Pantry Stocking (21+ Items)
594

Where is Dei Fratelli Purchased?

channels
index
Club
1
Drug
98
Food
13
Mass
195
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Johnsonville 1.6x
Birds Eye 1.6x
Cool Whip 1.6x

How Did They Pay?

method
index
Cash
110
Credit
126
Debit
71
Food Stamps
117

When is Dei Fratelli Purchased?

day of week
Sun
18.6%
Mon
13.7%
Tue
10.6%
Wed
10.7%
Thu
11.8%
Fri
16.4%
Sat
18.3%
time of day
Morning
18.9%
Noon
19.2%
Afternoon
35.3%
Evening
20.1%
Late
6.5%

Get More Dei Fratelli Data

Contact us for the latest Dei Fratelli consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dei Fratelli consumers switch to?

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Why do consumers stop buying Dei Fratelli products?

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Which retailers do Dei Fratelli shoppers prefer to shop at?

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What motivates consumers to try Dei Fratelli products?

Research the Dei Fratelli Target Market

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Who actually buys Dei Fratelli? Do these consumers match the intended target market of Dei Fratelli?

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What motivates the target market to buy Dei Fratelli?

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What other target market should Dei Fratelli look at?

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Which other brands have a similar target market?

About Our Dei Fratelli Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.