Dei Fratelli Consumer Insights

Who buys Dei Fratelli? A Dei Fratelli consumer is generally higher income, Caucasian, and older age. Dei Fratelli consumers are more likely to purchase Dei Fratelli during larger pantry stocking trips. Brands such as Jennie-O, Armour, and TURKEY KNOB also tend to be purchased in the same trip. Sample consumer insights data below.

Dei Fratelli Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.73
% of Basket $ (median)
2.4%
Total Basket $ (median)
$72.97

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dei Fratelli Consumer Demographics

demographic
index
Female
97
Male
125
<24
55
25-34
57
35-44
119
45-54
96
55-64
170
65+
115
African American
33
Asian
12
Caucasian
121
Hispanic
32
demographic
index
Has Kids
91
No Kids
121
- $20k
57
$20k-40k
77
$40k-60k
126
$60k-80k
92
$80k-100k
98
$100k-125k
139
$125k +
93
No College
84
College
99
Adv. Degree
124

Understand Dei Fratelli Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dei Fratelli Basket Affinity & Size

brand
basket affinity
Jennie-O 8.4x
Armour 6.7x
TURKEY KNOB 6.7x
Arnold 6.6x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
20
Fill Up (11-20 Items)
112
Pantry Stocking (21+ Items)
594

Where is Dei Fratelli Purchased?

channels
index
Club
1
Drug
98
Food
13
Mass
195
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Johnsonville 1.6x
Birds Eye 1.6x
Cool Whip 1.6x

How Did They Pay?

method
index
Cash
110
Credit
126
Debit
71
Food Stamps
117

When is Dei Fratelli Purchased?

day of week
Sun
18.6%
Mon
13.7%
Tue
10.6%
Wed
10.7%
Thu
11.8%
Fri
16.4%
Sat
18.3%
time of day
Morning
18.9%
Noon
19.2%
Afternoon
35.3%
Evening
20.1%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Dei Fratelli consumers purchase?

check mark

Why do Dei Fratelli consumers try new brands?

check mark

Where do Dei Fratelli consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dei Fratelli Target Market

Arrow and target

Who actually buys Dei Fratelli? Do these consumers match the intended target market of Dei Fratelli?

Thought bubble

What motivates the target market to purchase Dei Fratelli?

magnifying glass

What other target market should Dei Fratelli look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us