Deja Blue Consumer Insights

Who buys Deja Blue?

A Deja Blue consumer is generally lower income, Hispanic, and adolescent age. Deja Blue consumers are more likely to purchase Deja Blue during larger pantry stocking trips. Brands such as Gerber Graduates, Snickers, and Skittles also tend to be purchased in the same trip. Sample consumer insights data below.

Deja Blue Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
6.1%
Total Basket $ (median)
$16.31

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Deja Blue Consumer Demographics

demographic
index
Female
101
Male
86
<24
279
25-34
115
35-44
102
45-54
69
55-64
61
65+
68
African American
78
Asian
123
Caucasian
93
Hispanic
161
demographic
index
Has Kids
100
No Kids
100
- $20k
113
$20k-40k
140
$40k-60k
115
$60k-80k
87
$80k-100k
98
$100k-125k
71
$125k +
61
No College
153
College
96
Adv. Degree
55

Understand Deja Blue Consumer Behavior

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Deja Blue Basket Affinity & Size

brand
basket affinity
Gerber Graduates 6.4x
Snickers 5.5x
Skittles 5.4x
Taylor Farms 5.2x
basket size
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
169

Where is Deja Blue Purchased?

channels
index
Dollar
68
Drug
63
Food
4
Gas & Convenience
135
Mass
199
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.9x
Farmers Market 1.7x
Aquafina 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
123
Credit
64
Debit
125
Food Stamps
99

When is Deja Blue Purchased?

day of week
Sun
14.8%
Mon
12.5%
Tue
11.4%
Wed
11.9%
Thu
11.7%
Fri
17.4%
Sat
20.2%
time of day
Morning
15.0%
Noon
14.2%
Afternoon
36.8%
Evening
23.4%
Late
10.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Deja Blue consumers purchase?

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Why do Deja Blue consumers try new brands?

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Where do Deja Blue consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Deja Blue Target Market

Arrow and target

Who actually buys Deja Blue? Do these consumers match the intended target market of Deja Blue?

Thought bubble

What motivates the target market to purchase Deja Blue?

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What other target market should Deja Blue look at?

venn diagram

Which other brands have a similar target market?

About Our Deja Blue Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.