Deja Blue Consumer Insights

Who buys Deja Blue?

A Deja Blue consumer is generally lower income, Hispanic, and adolescent age. Deja Blue consumers are more likely to purchase Deja Blue during larger pantry stocking trips. Brands such as Gerber Graduates, Snickers, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Deja Blue Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
6.1%
Total Basket $ (median)
$16.31

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Deja Blue Consumer Demographics

demographic
index
Female
101
Male
86
<24
279
25-34
115
35-44
102
45-54
69
55-64
61
65+
68
African American
78
Asian
123
Caucasian
93
Hispanic
161
demographic
index
Has Kids
100
No Kids
100
- $20k
113
$20k-40k
140
$40k-60k
115
$60k-80k
87
$80k-100k
98
$100k-125k
71
$125k +
61
No College
153
College
96
Adv. Degree
55

Understand Deja Blue Consumer Behavior

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Deja Blue Basket Affinity & Size

brand
basket affinity
Gerber Graduates 6.4x
Snickers 5.5x
Skittles 5.4x
Taylor Farms 5.2x
basket size
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
169

Where is Deja Blue Purchased?

channels
index
Dollar
68
Drug
63
Food
4
Gas & Convenience
135
Mass
199
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.9x
Farmers Market 1.7x
Aquafina 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
123
Credit
64
Debit
125
Food Stamps
99

When is Deja Blue Purchased?

day of week
Sun
14.8%
Mon
12.5%
Tue
11.4%
Wed
11.9%
Thu
11.7%
Fri
17.4%
Sat
20.2%
time of day
Morning
15.0%
Noon
14.2%
Afternoon
36.8%
Evening
23.4%
Late
10.6%

About Our Deja Blue Consumer Insights

How do we know who buys Deja Blue? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Deja Blue consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.