Del Monte Consumer Insights

Who buys Del Monte?

A Del Monte consumer is generally higher income, African American, and senior age. Del Monte consumers are more likely to purchase Del Monte during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Del Monte Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.18
% of Basket $ (median)
3.2%
Total Basket $ (median)
$67.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Del Monte Consumer Demographics

demographic
index
Female
100
Male
102
<24
80
25-34
93
35-44
100
45-54
102
55-64
116
65+
129
African American
126
Asian
113
Caucasian
98
Hispanic
94
demographic
index
Has Kids
101
No Kids
98
- $20k
92
$20k-40k
92
$40k-60k
97
$60k-80k
104
$80k-100k
105
$100k-125k
107
$125k +
102
No College
99
College
99
Adv. Degree
108

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Del Monte Basket Affinity & Size

brand
basket affinity
Taylor Farms 6.7x
Generic Pma 5.3x
Libby's 4.4x
Bush's Best 4.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
439

Where is Del Monte Purchased?

channels
index
Beauty
1
Club
264
Dollar
27
Drug
13
Food
104
Gas & Convenience
10
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Planters 1.1x
Johnsonville 1.1x

How Did They Pay?

method
index
Cash
87
Credit
101
Debit
102
Food Stamps
134

When is Del Monte Purchased?

day of week
Sun
17.9%
Mon
13.3%
Tue
12.7%
Wed
11.9%
Thu
11.6%
Fri
14.7%
Sat
17.9%
time of day
Morning
16.3%
Noon
18.3%
Afternoon
35.7%
Evening
25.0%
Late
4.8%

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Find Answers to Questions

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Which brands do Del Monte consumers switch to?

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Why do consumers stop buying Del Monte products?

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Which retailers do Del Monte shoppers prefer to shop at?

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What motivates consumers to try Del Monte products?

Research the Del Monte Target Market

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Who actually buys Del Monte? Do these consumers match the intended target market of Del Monte?

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What motivates the target market to buy Del Monte?

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What other target market should Del Monte look at?

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Which other brands have a similar target market?

About Our Del Monte Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.