Del Monte Consumer Insights

Who buys Del Monte? Del Monte consumers are generally higher income, African American, and senior age. Del Monte consumers are more likely to purchase Del Monte during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Del Monte Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.18
% of Basket $ (median)
3.2%
Total Basket $ (median)
$67.87

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Del Monte Consumer Demographics

demographic
index
Female
100
Male
102
<24
80
25-34
93
35-44
100
45-54
102
55-64
116
65+
129
African American
126
Asian
113
Caucasian
98
Hispanic
94
demographic
index
Has Kids
101
No Kids
98
- $20k
92
$20k-40k
92
$40k-60k
97
$60k-80k
104
$80k-100k
105
$100k-125k
107
$125k +
102
No College
99
College
99
Adv. Degree
108

Understand Del Monte Consumer Behavior

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Del Monte Basket Affinity & Size

brand
basket affinity
Taylor Farms 6.7x
Generic Pma 5.3x
Libby's 4.4x
Bush's Best 4.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
439

Where is Del Monte Purchased?

channels
index
Beauty
1
Club
264
Dollar
27
Drug
13
Food
104
Gas & Convenience
10
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Planters 1.1x
Johnsonville 1.1x

How Did They Pay?

method
index
Cash
87
Credit
101
Debit
102
Food Stamps
134

When is Del Monte Purchased?

day of week
Sun
17.9%
Mon
13.3%
Tue
12.7%
Wed
11.9%
Thu
11.6%
Fri
14.7%
Sat
17.9%
time of day
Morning
16.3%
Noon
18.3%
Afternoon
35.7%
Evening
25.0%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Del Monte consumers purchase?

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Why do Del Monte consumers try new brands?

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Where do Del Monte consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Del Monte Target Market

Arrow and target

Who actually buys Del Monte? Do these consumers match the intended target market of Del Monte?

Thought bubble

What motivates the target market to purchase Del Monte?

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What other target market should Del Monte look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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