Del Monte Quality Consumer Insights

Who buys Del Monte Quality?

A Del Monte Quality consumer is generally very low income, Caucasian, and senior age. Del Monte Quality consumers are more likely to purchase Del Monte Quality during larger pantry stocking trips. Brands such as Hunts, Ro-Tel, and Bush's Best also tend to be purchased in the same trip. Sample consumer insights data below.

Del Monte Quality Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
1.5%
Total Basket $ (median)
$64.82

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Del Monte Quality Consumer Demographics

demographic
index
Female
100
Male
95
<24
59
25-34
76
35-44
89
45-54
129
55-64
143
65+
198
African American
90
Asian
57
Caucasian
111
Hispanic
57
demographic
index
Has Kids
88
No Kids
127
- $20k
117
$20k-40k
84
$40k-60k
100
$60k-80k
104
$80k-100k
97
$100k-125k
106
$125k +
103
No College
94
College
102
Adv. Degree
96

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Del Monte Quality Basket Affinity & Size

brand
basket affinity
Hunts 8.3x
Ro-Tel 8.0x
Bush's Best 7.3x
Swanson 6.3x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
19
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
583

Where is Del Monte Quality Purchased?

channels
index
Drug
53
Food
58
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Libby's 1.6x
Sunny Meadow 1.5x
Ro-Tel 1.5x
Bolthouse Farms 1.5x

How Did They Pay?

method
index
Cash
135
Credit
88
Debit
94
Food Stamps
107

When is Del Monte Quality Purchased?

day of week
Sun
18.7%
Mon
13.1%
Tue
12.3%
Wed
12.9%
Thu
10.6%
Fri
13.4%
Sat
19.0%
time of day
Morning
13.9%
Noon
18.5%
Afternoon
38.3%
Evening
23.4%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Del Monte Quality consumers purchase?

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Why do Del Monte Quality consumers try new brands?

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Where do Del Monte Quality consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Del Monte Quality Target Market

Arrow and target

Who actually buys Del Monte Quality? Do these consumers match the intended target market of Del Monte Quality?

Thought bubble

What motivates the target market to purchase Del Monte Quality?

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What other target market should Del Monte Quality look at?

venn diagram

Which other brands have a similar target market?

About Our Del Monte Quality Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.