Deli Catessen Consumer Insights

Who buys Deli Catessen?

A Deli Catessen consumer is generally higher income, Asian, and young adult age. Deli Catessen consumers are more likely to purchase Deli Catessen during smaller grocery trips. Brands such as Starbucks Frappuccino, Starbucks, and Ruffles also tend to be purchased in the same trip. Sample consumer insights data below.

Deli Catessen Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.60
% of Basket $ (median)
11.2%
Total Basket $ (median)
$5.35

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Deli Catessen Consumer Demographics

demographic
index
Female
99
Male
112
<24
95
25-34
165
35-44
83
45-54
70
55-64
35
65+
140
African American
77
Asian
287
Caucasian
76
Hispanic
141
demographic
index
Has Kids
91
No Kids
120
- $20k
106
$20k-40k
68
$40k-60k
108
$60k-80k
85
$80k-100k
102
$100k-125k
137
$125k +
113
No College
36
College
116
Adv. Degree
98

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Deli Catessen Basket Affinity & Size

brand
basket affinity
Starbucks Frappuccino 342.2x
Starbucks 318.2x
Ruffles 4.8x
King's Hawaiian 3.3x
basket size
index
Urgent Need (1-2 Items)
159
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
2
Pantry Stocking (21+ Items)
1

Where is Deli Catessen Purchased?

channels
index
Dollar
2
Food
123
Gas & Convenience
71
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Starbucks Frappuccino 2.2x
Red Bull 2.0x
Horizon Organic 2.0x
Almond Breeze 2.0x

How Did They Pay?

method
index
Cash
182
Credit
60
Debit
108
Food Stamps
3

When is Deli Catessen Purchased?

day of week
Sun
15.3%
Mon
11.2%
Tue
12.0%
Wed
12.1%
Thu
13.7%
Fri
17.7%
Sat
17.9%
time of day
Morning
39.8%
Noon
15.9%
Afternoon
29.4%
Evening
12.8%
Late
2.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Deli Catessen consumers purchase?

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Why do Deli Catessen consumers try new brands?

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Where do Deli Catessen consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Deli Catessen Target Market

Arrow and target

Who actually buys Deli Catessen? Do these consumers match the intended target market of Deli Catessen?

Thought bubble

What motivates the target market to purchase Deli Catessen?

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What other target market should Deli Catessen look at?

venn diagram

Which other brands have a similar target market?

About Our Deli Catessen Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.