Delimex Consumer Insights

Who buys Delimex?

A Delimex consumer is generally very low income, Hispanic, and adolescent age. Delimex consumers are more likely to purchase Delimex during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Delimex Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.63
% of Basket $ (median)
6.8%
Total Basket $ (median)
$83.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Delimex Consumer Demographics

demographic
index
Female
101
Male
94
<24
150
25-34
106
35-44
99
45-54
109
55-64
62
65+
49
African American
60
Asian
49
Caucasian
99
Hispanic
172
demographic
index
Has Kids
111
No Kids
75
- $20k
142
$20k-40k
131
$40k-60k
110
$60k-80k
94
$80k-100k
89
$100k-125k
69
$125k +
64
No College
137
College
98
Adv. Degree
65

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Delimex Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 9.6x
Totino's Party Pizza 7.7x
Bar-S 5.7x
Banquet 5.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
534

Where is Delimex Purchased?

channels
index
Club
101
Dollar
0
Drug
4
Food
58
Gas & Convenience
3
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Totino's Pizza Rolls 1.6x
Bar-S 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
92
Credit
68
Debit
112
Food Stamps
291

When is Delimex Purchased?

day of week
Sun
18.7%
Mon
13.9%
Tue
12.0%
Wed
11.8%
Thu
11.0%
Fri
14.3%
Sat
18.2%
time of day
Morning
11.9%
Noon
16.1%
Afternoon
33.9%
Evening
29.9%
Late
8.1%

Get More Delimex Data

Contact us for the latest Delimex consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Delimex consumers switch to?

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Why do consumers stop buying Delimex products?

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Which retailers do Delimex shoppers prefer to shop at?

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What motivates consumers to try Delimex products?

Research the Delimex Target Market

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Who actually buys Delimex? Do these consumers match the intended target market of Delimex?

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What motivates the target market to buy Delimex?

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What other target market should Delimex look at?

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Which other brands have a similar target market?

About Our Delimex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.