Delimex Consumer Insights

Who buys Delimex? Delimex consumers are generally very low income, Hispanic, and adolescent age. Delimex consumers are more likely to purchase Delimex during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Delimex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.63
% of Basket $ (median)
6.8%
Total Basket $ (median)
$83.16

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Delimex Consumer Demographics

demographic
index
Female
101
Male
94
<24
150
25-34
106
35-44
99
45-54
109
55-64
62
65+
49
African American
60
Asian
49
Caucasian
99
Hispanic
172
demographic
index
Has Kids
111
No Kids
75
- $20k
142
$20k-40k
131
$40k-60k
110
$60k-80k
94
$80k-100k
89
$100k-125k
69
$125k +
64
No College
137
College
98
Adv. Degree
65

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Delimex Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 9.6x
Totino's Party Pizza 7.7x
Bar-S 5.7x
Banquet 5.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
534

Where is Delimex Purchased?

channels
index
Club
101
Dollar
0
Drug
4
Food
58
Gas & Convenience
3
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Totino's Pizza Rolls 1.6x
Bar-S 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
92
Credit
68
Debit
112
Food Stamps
291

When is Delimex Purchased?

day of week
Sun
18.7%
Mon
13.9%
Tue
12.0%
Wed
11.8%
Thu
11.0%
Fri
14.3%
Sat
18.2%
time of day
Morning
11.9%
Noon
16.1%
Afternoon
33.9%
Evening
29.9%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Delimex consumers purchase?

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Why do Delimex consumers try new brands?

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Where do Delimex consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Delimex Target Market

Arrow and target

Who actually buys Delimex? Do these consumers match the intended target market of Delimex?

Thought bubble

What motivates the target market to purchase Delimex?

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What other target market should Delimex look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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