Delsym Consumer Insights

Who buys Delsym?

A Delsym consumer is generally very high income, Asian, and lower middle age. Delsym consumers are more likely to purchase Delsym during larger pantry stocking trips. Brands such as Puffs, Kleenex, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Delsym Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.92
% of Basket $ (median)
33.9%
Total Basket $ (median)
$35.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Delsym Consumer Demographics

demographic
index
Female
100
Male
100
<24
77
25-34
79
35-44
114
45-54
108
55-64
86
65+
100
African American
90
Asian
133
Caucasian
99
Hispanic
91
demographic
index
Has Kids
108
No Kids
82
- $20k
73
$20k-40k
75
$40k-60k
94
$60k-80k
99
$80k-100k
115
$100k-125k
117
$125k +
130
No College
90
College
101
Adv. Degree
105

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Delsym Basket Affinity & Size

brand
basket affinity
Puffs 8.5x
Kleenex 6.8x
Oral-B 5.9x
Energizer 5.9x
basket size
index
Urgent Need (1-2 Items)
72
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
107
Pantry Stocking (21+ Items)
168

Where is Delsym Purchased?

channels
index
Beauty
11
Club
7
Dollar
66
Drug
565
Food
55
Gas & Convenience
1
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Yoplait Go-Gurt 1.4x
Smart Balance 1.4x
Nutella 1.4x

How Did They Pay?

method
index
Cash
117
Credit
109
Debit
94
Food Stamps
16

When is Delsym Purchased?

day of week
Sun
15.4%
Mon
14.5%
Tue
14.1%
Wed
13.4%
Thu
12.7%
Fri
14.1%
Sat
15.7%
time of day
Morning
17.5%
Noon
15.2%
Afternoon
31.4%
Evening
28.5%
Late
7.3%

Get More Delsym Data

Contact us for the latest Delsym consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Delsym consumers switch to?

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Why do consumers stop buying Delsym products?

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Which retailers do Delsym shoppers prefer to shop at?

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What motivates consumers to try Delsym products?

Research the Delsym Target Market

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Who actually buys Delsym? Do these consumers match the intended target market of Delsym?

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What motivates the target market to purchase Delsym?

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What other target market should Delsym look at?

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Which other brands have a similar target market?

About Our Delsym Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.