Delsym Consumer Insights

Who buys Delsym? Delsym consumers are generally very high income, Asian, and lower middle age. Delsym consumers are more likely to purchase Delsym during larger pantry stocking trips. Brands such as Puffs, Kleenex, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Delsym Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.92
% of Basket $ (median)
33.9%
Total Basket $ (median)
$35.20

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Delsym Consumer Demographics

demographic
index
Female
100
Male
100
<24
77
25-34
79
35-44
114
45-54
108
55-64
86
65+
100
African American
90
Asian
133
Caucasian
99
Hispanic
91
demographic
index
Has Kids
108
No Kids
82
- $20k
73
$20k-40k
75
$40k-60k
94
$60k-80k
99
$80k-100k
115
$100k-125k
117
$125k +
130
No College
90
College
101
Adv. Degree
105

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Delsym Basket Affinity & Size

brand
basket affinity
Puffs 8.5x
Kleenex 6.8x
Oral-B 5.9x
Energizer 5.9x
basket size
index
Urgent Need (1-2 Items)
72
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
107
Pantry Stocking (21+ Items)
168

Where is Delsym Purchased?

channels
index
Beauty
11
Club
7
Dollar
66
Drug
565
Food
55
Gas & Convenience
1
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Yoplait Go-Gurt 1.4x
Smart Balance 1.4x
Nutella 1.4x

How Did They Pay?

method
index
Cash
117
Credit
109
Debit
94
Food Stamps
16

When is Delsym Purchased?

day of week
Sun
15.4%
Mon
14.5%
Tue
14.1%
Wed
13.4%
Thu
12.7%
Fri
14.1%
Sat
15.7%
time of day
Morning
17.5%
Noon
15.2%
Afternoon
31.4%
Evening
28.5%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Delsym consumers purchase?

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Why do Delsym consumers try new brands?

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Where do Delsym consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Delsym Target Market

Arrow and target

Who actually buys Delsym? Do these consumers match the intended target market of Delsym?

Thought bubble

What motivates the target market to purchase Delsym?

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What other target market should Delsym look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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