Deluxe Consumer Insights

Who buys Deluxe?

A Deluxe consumer is generally slightly lower income, Caucasian, and senior age. Deluxe consumers are more likely to purchase Deluxe during larger pantry stocking trips. Brands such as Kellogg's, Quaker Chewy, and Cinnamon Toast Crunch also tend to be purchased in the same trip. See sample consumer insights data below.

Deluxe Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.49
% of Basket $ (median)
10.3%
Total Basket $ (median)
$53.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Deluxe Consumer Demographics

demographic
index
Female
101
Male
93
<24
109
25-34
99
35-44
92
45-54
104
55-64
117
65+
137
African American
93
Asian
69
Caucasian
109
Hispanic
64
demographic
index
Has Kids
96
No Kids
110
- $20k
92
$20k-40k
99
$40k-60k
107
$60k-80k
106
$80k-100k
105
$100k-125k
98
$125k +
84
No College
94
College
103
Adv. Degree
92

Understand Deluxe Consumer Behavior

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Deluxe Basket Affinity & Size

brand
basket affinity
Kellogg's 7.3x
Quaker Chewy 7.3x
Cinnamon Toast Crunch 7.0x
Twizzlers 5.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
396

Where is Deluxe Purchased?

channels
index
Club
7
Dollar
3
Drug
28
Food
112
Gas & Convenience
1
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.4x
Maxwell House 1.4x
Diet Pepsi 1.3x
Birds Eye 1.3x

How Did They Pay?

method
index
Cash
107
Credit
75
Debit
128
Food Stamps
61

When is Deluxe Purchased?

day of week
Sun
16.4%
Mon
12.7%
Tue
10.5%
Wed
11.0%
Thu
12.7%
Fri
16.5%
Sat
20.3%
time of day
Morning
14.0%
Noon
19.4%
Afternoon
34.7%
Evening
25.8%
Late
6.1%

Get More Deluxe Data

Contact us for the latest Deluxe consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Deluxe consumers switch to?

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Why do consumers stop buying Deluxe products?

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Which retailers do Deluxe shoppers prefer to shop at?

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What motivates consumers to try Deluxe products?

Research the Deluxe Target Market

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Who actually buys Deluxe? Do these consumers match the intended target market of Deluxe?

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What motivates the target market to purchase Deluxe?

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What other target market should Deluxe look at?

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Which other brands have a similar target market?

About Our Deluxe Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.