Deluxe Consumer Insights

Who buys Deluxe? Deluxe consumers are generally slightly lower income, Caucasian, and senior age. Deluxe consumers are more likely to purchase Deluxe during larger pantry stocking trips. Brands such as Kellogg's, Quaker Chewy, and Cinnamon Toast Crunch also tend to be purchased in the same trip. Sample consumer insights data below.

Deluxe Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
10.3%
Total Basket $ (median)
$53.39

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Deluxe Consumer Demographics

demographic
index
Female
101
Male
93
<24
109
25-34
99
35-44
92
45-54
104
55-64
117
65+
137
African American
93
Asian
69
Caucasian
109
Hispanic
64
demographic
index
Has Kids
96
No Kids
110
- $20k
92
$20k-40k
99
$40k-60k
107
$60k-80k
106
$80k-100k
105
$100k-125k
98
$125k +
84
No College
94
College
103
Adv. Degree
92

Understand Deluxe Consumer Behavior

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Deluxe Basket Affinity & Size

brand
basket affinity
Kellogg's 7.3x
Quaker Chewy 7.3x
Cinnamon Toast Crunch 7.0x
Twizzlers 5.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
396

Where is Deluxe Purchased?

channels
index
Club
7
Dollar
3
Drug
28
Food
112
Gas & Convenience
1
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.4x
Maxwell House 1.4x
Diet Pepsi 1.3x
Birds Eye 1.3x

How Did They Pay?

method
index
Cash
107
Credit
75
Debit
128
Food Stamps
61

When is Deluxe Purchased?

day of week
Sun
16.4%
Mon
12.7%
Tue
10.5%
Wed
11.0%
Thu
12.7%
Fri
16.5%
Sat
20.3%
time of day
Morning
14.0%
Noon
19.4%
Afternoon
34.7%
Evening
25.8%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Deluxe consumers purchase?

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Why do Deluxe consumers try new brands?

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Where do Deluxe consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Deluxe Target Market

Arrow and target

Who actually buys Deluxe? Do these consumers match the intended target market of Deluxe?

Thought bubble

What motivates the target market to purchase Deluxe?

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What other target market should Deluxe look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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