Demets Consumer Insights

Who buys Demets?

A Demets consumer is generally very low income, African American, and older age. Demets consumers are more likely to purchase Demets during larger pantry stocking trips. Brands such as Twix, Lindt, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. See sample consumer insights data below.

Demets Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.56
% of Basket $ (median)
8.1%
Total Basket $ (median)
$31.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Demets Consumer Demographics

demographic
index
Female
99
Male
107
<24
88
25-34
85
35-44
106
45-54
108
55-64
114
65+
83
African American
261
Asian
51
Caucasian
99
Hispanic
64
demographic
index
Has Kids
99
No Kids
103
- $20k
123
$20k-40k
116
$40k-60k
106
$60k-80k
116
$80k-100k
89
$100k-125k
81
$125k +
59
No College
105
College
101
Adv. Degree
91

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Demets Basket Affinity & Size

brand
basket affinity
Twix 9.6x
Lindt 9.2x
Reese's Peanut Butter Cups 6.9x
Hershey's Kisses 6.8x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
222

Where is Demets Purchased?

channels
index
Beauty
267
Club
15
Dollar
784
Drug
212
Food
49
Gas & Convenience
20
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Hawaiian Punch 1.5x
Kelloggs Frosted Flakes 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
110
Credit
104
Debit
87
Food Stamps
156

When is Demets Purchased?

day of week
Sun
13.0%
Mon
11.3%
Tue
11.8%
Wed
13.4%
Thu
14.2%
Fri
16.6%
Sat
19.6%
time of day
Morning
14.5%
Noon
14.9%
Afternoon
34.9%
Evening
28.2%
Late
7.5%

Get More Demets Data

Contact us for the latest Demets consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Demets consumers switch to?

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Why do consumers stop buying Demets products?

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Which retailers do Demets shoppers prefer to shop at?

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What motivates consumers to try Demets products?

Research the Demets Target Market

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Who actually buys Demets? Do these consumers match the intended target market of Demets?

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What motivates the target market to buy Demets?

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What other target market should Demets look at?

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Which other brands have a similar target market?

About Our Demets Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.