Demets Consumer Insights

Who buys Demets? Demets consumers are generally very low income, African American, and older age. Demets consumers are more likely to purchase Demets during larger pantry stocking trips. Brands such as Twix, Lindt, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. Sample consumer insights data below.

Demets Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.56
% of Basket $ (median)
8.1%
Total Basket $ (median)
$31.65

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Demets Consumer Demographics

demographic
index
Female
99
Male
107
<24
88
25-34
85
35-44
106
45-54
108
55-64
114
65+
83
African American
261
Asian
51
Caucasian
99
Hispanic
64
demographic
index
Has Kids
99
No Kids
103
- $20k
123
$20k-40k
116
$40k-60k
106
$60k-80k
116
$80k-100k
89
$100k-125k
81
$125k +
59
No College
105
College
101
Adv. Degree
91

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Demets Basket Affinity & Size

brand
basket affinity
Twix 9.6x
Lindt 9.2x
Reese's Peanut Butter Cups 6.9x
Hershey's Kisses 6.8x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
222

Where is Demets Purchased?

channels
index
Beauty
267
Club
15
Dollar
784
Drug
212
Food
49
Gas & Convenience
20
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Hawaiian Punch 1.5x
Kelloggs Frosted Flakes 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
110
Credit
104
Debit
87
Food Stamps
156

When is Demets Purchased?

day of week
Sun
13.0%
Mon
11.3%
Tue
11.8%
Wed
13.4%
Thu
14.2%
Fri
16.6%
Sat
19.6%
time of day
Morning
14.5%
Noon
14.9%
Afternoon
34.9%
Evening
28.2%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Demets consumers purchase?

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Why do Demets consumers try new brands?

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Where do Demets consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Demets Target Market

Arrow and target

Who actually buys Demets? Do these consumers match the intended target market of Demets?

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What motivates the target market to purchase Demets?

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What other target market should Demets look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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