Dennison's Consumer Insights

Who buys Dennison's? A Dennison's consumer is generally very low income, Hispanic, and older age. Dennison's consumers are more likely to purchase Dennison's during larger pantry stocking trips. Brands such as Chef Boyardee, Bar-S, and Ball Park also tend to be purchased in the same trip. Sample consumer insights data below.

Dennison's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.84
% of Basket $ (median)
3.6%
Total Basket $ (median)
$78.39

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dennison's Consumer Demographics

demographic
index
Female
101
Male
89
<24
95
25-34
92
35-44
88
45-54
120
55-64
129
65+
124
African American
37
Asian
114
Caucasian
85
Hispanic
205
demographic
index
Has Kids
105
No Kids
88
- $20k
127
$20k-40k
105
$40k-60k
88
$60k-80k
85
$80k-100k
91
$100k-125k
104
$125k +
124
No College
122
College
99
Adv. Degree
77

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Dennison's Basket Affinity & Size

brand
basket affinity
Chef Boyardee 9.3x
Bar-S 8.5x
Ball Park 6.8x
Marie Callender's 6.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
526

Where is Dennison's Purchased?

channels
index
Club
137
Food
111
Gas & Convenience
2
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.3x
Taylor Farms 2.0x
Skippy 1.9x
Bar-S 1.9x

How Did They Pay?

method
index
Cash
177
Credit
58
Debit
93
Food Stamps
156

When is Dennison's Purchased?

day of week
Sun
18.6%
Mon
15.4%
Tue
13.6%
Wed
12.5%
Thu
12.5%
Fri
10.8%
Sat
16.6%
time of day
Morning
15.3%
Noon
14.7%
Afternoon
35.0%
Evening
28.4%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dennison's consumers purchase?

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Why do Dennison's consumers try new brands?

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Where do Dennison's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dennison's Target Market

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Who actually buys Dennison's? Do these consumers match the intended target market of Dennison's?

Thought bubble

What motivates the target market to purchase Dennison's?

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What other target market should Dennison's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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