Dennison's Consumer Insights

Who buys Dennison's?

A Dennison's consumer is generally very low income, Hispanic, and older age. Dennison's consumers are more likely to purchase Dennison's during larger pantry stocking trips. Brands such as Chef Boyardee, Bar-S, and Ball Park also tend to be purchased in the same trip. See sample consumer insights data below.

Dennison's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.84
% of Basket $ (median)
3.6%
Total Basket $ (median)
$78.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dennison's Consumer Demographics

demographic
index
Female
101
Male
89
<24
95
25-34
92
35-44
88
45-54
120
55-64
129
65+
124
African American
37
Asian
114
Caucasian
85
Hispanic
205
demographic
index
Has Kids
105
No Kids
88
- $20k
127
$20k-40k
105
$40k-60k
88
$60k-80k
85
$80k-100k
91
$100k-125k
104
$125k +
124
No College
122
College
99
Adv. Degree
77

Understand Dennison's Consumer Behavior

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Dennison's Basket Affinity & Size

brand
basket affinity
Chef Boyardee 9.3x
Bar-S 8.5x
Ball Park 6.8x
Marie Callender's 6.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
526

Where is Dennison's Purchased?

channels
index
Club
137
Food
111
Gas & Convenience
2
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.3x
Taylor Farms 2.0x
Skippy 1.9x
Bar-S 1.9x

How Did They Pay?

method
index
Cash
177
Credit
58
Debit
93
Food Stamps
156

When is Dennison's Purchased?

day of week
Sun
18.6%
Mon
15.4%
Tue
13.6%
Wed
12.5%
Thu
12.5%
Fri
10.8%
Sat
16.6%
time of day
Morning
15.3%
Noon
14.7%
Afternoon
35.0%
Evening
28.4%
Late
6.6%

Get More Dennison's Data

Contact us for the latest Dennison's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dennison's consumers switch to?

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Why do consumers stop buying Dennison's products?

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Which retailers do Dennison's shoppers prefer to shop at?

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What motivates consumers to try Dennison's products?

Research the Dennison's Target Market

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Who actually buys Dennison's? Do these consumers match the intended target market of Dennison's?

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What motivates the target market to purchase Dennison's?

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What other target market should Dennison's look at?

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Which other brands have a similar target market?

About Our Dennison's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.