DenTek Consumer Insights

Who buys DenTek?

A DenTek consumer is generally slightly higher income, Asian, and young adult age. DenTek consumers are more likely to purchase DenTek during larger pantry stocking trips. Brands such as Oral-B, Listerine, and Crest also tend to be purchased in the same trip. Sample consumer insights data below.

DenTek Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.0%
Total Basket $ (median)
$49.76

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

DenTek Consumer Demographics

demographic
index
Female
100
Male
96
<24
102
25-34
107
35-44
105
45-54
88
55-64
87
65+
84
African American
88
Asian
152
Caucasian
94
Hispanic
103
demographic
index
Has Kids
102
No Kids
94
- $20k
91
$20k-40k
91
$40k-60k
99
$60k-80k
97
$80k-100k
113
$100k-125k
104
$125k +
106
No College
85
College
103
Adv. Degree
101

Understand DenTek Consumer Behavior

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DenTek Basket Affinity & Size

brand
basket affinity
Oral-B 18.9x
Listerine 15.7x
Crest 11.9x
Colgate 6.8x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
306

Where is DenTek Purchased?

channels
index
Beauty
5
Club
1
Dollar
85
Drug
225
Food
17
Gas & Convenience
2
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Huggies 1.3x
King's Hawaiian 1.3x
Neutrogena 1.3x

How Did They Pay?

method
index
Cash
96
Credit
100
Debit
111
Food Stamps
32

When is DenTek Purchased?

day of week
Sun
15.8%
Mon
13.1%
Tue
13.9%
Wed
12.7%
Thu
12.7%
Fri
14.8%
Sat
16.9%
time of day
Morning
15.0%
Noon
17.1%
Afternoon
32.9%
Evening
27.0%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do DenTek consumers purchase?

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Why do DenTek consumers try new brands?

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Where do DenTek consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the DenTek Target Market

Arrow and target

Who actually buys DenTek? Do these consumers match the intended target market of DenTek?

Thought bubble

What motivates the target market to purchase DenTek?

magnifying glass

What other target market should DenTek look at?

venn diagram

Which other brands have a similar target market?

About Our DenTek Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.