DenTek Consumer Insights

Who buys DenTek?

A DenTek consumer is generally slightly higher income, Asian, and young adult age. DenTek consumers are more likely to purchase DenTek during larger pantry stocking trips. Brands such as Oral-B, Listerine, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

DenTek Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.0%
Total Basket $ (median)
$49.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

DenTek Consumer Demographics

demographic
index
Female
100
Male
96
<24
102
25-34
107
35-44
105
45-54
88
55-64
87
65+
84
African American
88
Asian
152
Caucasian
94
Hispanic
103
demographic
index
Has Kids
102
No Kids
94
- $20k
91
$20k-40k
91
$40k-60k
99
$60k-80k
97
$80k-100k
113
$100k-125k
104
$125k +
106
No College
85
College
103
Adv. Degree
101

Understand DenTek Consumer Behavior

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DenTek Basket Affinity & Size

brand
basket affinity
Oral-B 18.9x
Listerine 15.7x
Crest 11.9x
Colgate 6.8x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
306

Where is DenTek Purchased?

channels
index
Beauty
5
Club
1
Dollar
85
Drug
225
Food
17
Gas & Convenience
2
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Huggies 1.3x
King's Hawaiian 1.3x
Neutrogena 1.3x

How Did They Pay?

method
index
Cash
96
Credit
100
Debit
111
Food Stamps
32

When is DenTek Purchased?

day of week
Sun
15.8%
Mon
13.1%
Tue
13.9%
Wed
12.7%
Thu
12.7%
Fri
14.8%
Sat
16.9%
time of day
Morning
15.0%
Noon
17.1%
Afternoon
32.9%
Evening
27.0%
Late
7.9%

About Our DenTek Consumer Insights

How do we know who buys DenTek? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the DenTek consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.