Dentyne Consumer Insights

Who buys Dentyne?

A Dentyne consumer is generally higher income, Asian, and senior age. Dentyne consumers are more likely to purchase Dentyne during larger pantry stocking trips. Brands such as Trident, Dannon Oikos, and Orbit also tend to be purchased in the same trip. See sample consumer insights data below.

Dentyne Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.38
% of Basket $ (median)
6.9%
Total Basket $ (median)
$34.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dentyne Consumer Demographics

demographic
index
Female
97
Male
126
<24
89
25-34
90
35-44
98
45-54
112
55-64
107
65+
120
African American
107
Asian
143
Caucasian
91
Hispanic
130
demographic
index
Has Kids
96
No Kids
110
- $20k
98
$20k-40k
93
$40k-60k
94
$60k-80k
99
$80k-100k
112
$100k-125k
113
$125k +
96
No College
90
College
101
Adv. Degree
104

Understand Dentyne Consumer Behavior

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Dentyne Basket Affinity & Size

brand
basket affinity
Trident 9.8x
Dannon Oikos 5.0x
Orbit 4.8x
TRESemme 4.1x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
262

Where is Dentyne Purchased?

channels
index
Beauty
12
Club
153
Dollar
216
Drug
216
Food
81
Gas & Convenience
103
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.4x
Red Bull 1.4x
Trident 1.4x
Wrigley's Extra 1.4x

How Did They Pay?

method
index
Cash
113
Credit
105
Debit
94
Food Stamps
62

When is Dentyne Purchased?

day of week
Sun
16.1%
Mon
12.3%
Tue
12.1%
Wed
12.9%
Thu
12.4%
Fri
15.4%
Sat
18.7%
time of day
Morning
15.2%
Noon
17.6%
Afternoon
34.9%
Evening
25.9%
Late
6.4%

About Our Dentyne Consumer Insights

How do we know who buys Dentyne? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dentyne consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.