Dentyne Consumer Insights

Who buys Dentyne?

A Dentyne consumer is generally higher income, Asian, and senior age. Dentyne consumers are more likely to purchase Dentyne during larger pantry stocking trips. Brands such as Trident, Dannon Oikos, and Orbit also tend to be purchased in the same trip. Sample consumer insights data below.

Dentyne Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.38
% of Basket $ (median)
6.9%
Total Basket $ (median)
$34.37

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dentyne Consumer Demographics

demographic
index
Female
97
Male
126
<24
89
25-34
90
35-44
98
45-54
112
55-64
107
65+
120
African American
107
Asian
143
Caucasian
91
Hispanic
130
demographic
index
Has Kids
96
No Kids
110
- $20k
98
$20k-40k
93
$40k-60k
94
$60k-80k
99
$80k-100k
112
$100k-125k
113
$125k +
96
No College
90
College
101
Adv. Degree
104

Understand Dentyne Consumer Behavior

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Dentyne Basket Affinity & Size

brand
basket affinity
Trident 9.8x
Dannon Oikos 5.0x
Orbit 4.8x
TRESemme 4.1x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
262

Where is Dentyne Purchased?

channels
index
Beauty
12
Club
153
Dollar
216
Drug
216
Food
81
Gas & Convenience
103
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.4x
Red Bull 1.4x
Trident 1.4x
Wrigley's Extra 1.4x

How Did They Pay?

method
index
Cash
113
Credit
105
Debit
94
Food Stamps
62

When is Dentyne Purchased?

day of week
Sun
16.1%
Mon
12.3%
Tue
12.1%
Wed
12.9%
Thu
12.4%
Fri
15.4%
Sat
18.7%
time of day
Morning
15.2%
Noon
17.6%
Afternoon
34.9%
Evening
25.9%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dentyne consumers purchase?

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Why do Dentyne consumers try new brands?

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Where do Dentyne consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dentyne Target Market

Arrow and target

Who actually buys Dentyne? Do these consumers match the intended target market of Dentyne?

Thought bubble

What motivates the target market to purchase Dentyne?

magnifying glass

What other target market should Dentyne look at?

venn diagram

Which other brands have a similar target market?

About Our Dentyne Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.