Dermasil Consumer Insights

Who buys Dermasil?

A Dermasil consumer is generally very low income, African American, and older age. Dermasil consumers are more likely to purchase Dermasil during mid to large sized trips. Brands such as Cottonelle, Colgate, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Dermasil Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
11.1%
Total Basket $ (median)
$9.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dermasil Consumer Demographics

demographic
index
Female
102
Male
81
<24
99
25-34
83
35-44
91
45-54
112
55-64
162
65+
113
African American
411
Asian
123
Caucasian
79
Hispanic
102
demographic
index
Has Kids
88
No Kids
128
- $20k
179
$20k-40k
128
$40k-60k
113
$60k-80k
114
$80k-100k
67
$100k-125k
60
$125k +
44
No College
112
College
93
Adv. Degree
120

Understand Dermasil Consumer Behavior

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Dermasil Basket Affinity & Size

brand
basket affinity
Cottonelle 36.2x
Colgate 18.0x
Ziploc 15.2x
Crest 14.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
199
Pantry Stocking (21+ Items)
182

Where is Dermasil Purchased?

channels
index
Dollar
4833
Drug
84
Food
4
Gas & Convenience
134
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Hawaiian Punch 1.7x
Purina Friskies 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
184
Credit
76
Debit
90
Food Stamps
26

When is Dermasil Purchased?

day of week
Sun
13.9%
Mon
11.5%
Tue
13.9%
Wed
14.4%
Thu
11.1%
Fri
18.6%
Sat
16.7%
time of day
Morning
15.6%
Noon
17.8%
Afternoon
38.7%
Evening
24.6%
Late
3.3%

Get More Dermasil Data

Contact us for the latest Dermasil consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dermasil consumers switch to?

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Why do consumers stop buying Dermasil products?

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Which retailers do Dermasil shoppers prefer to shop at?

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What motivates consumers to try Dermasil products?

Research the Dermasil Target Market

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Who actually buys Dermasil? Do these consumers match the intended target market of Dermasil?

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What motivates the target market to buy Dermasil?

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What other target market should Dermasil look at?

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Which other brands have a similar target market?

About Our Dermasil Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.