Dermasil Consumer Insights

Who buys Dermasil? A Dermasil consumer is generally very low income, African American, and older age. Dermasil consumers are more likely to purchase Dermasil during mid to large sized trips. Brands such as Cottonelle, Colgate, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Dermasil Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
11.1%
Total Basket $ (median)
$9.00

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dermasil Consumer Demographics

demographic
index
Female
102
Male
81
<24
99
25-34
83
35-44
91
45-54
112
55-64
162
65+
113
African American
411
Asian
123
Caucasian
79
Hispanic
102
demographic
index
Has Kids
88
No Kids
128
- $20k
179
$20k-40k
128
$40k-60k
113
$60k-80k
114
$80k-100k
67
$100k-125k
60
$125k +
44
No College
112
College
93
Adv. Degree
120

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Dermasil Basket Affinity & Size

brand
basket affinity
Cottonelle 36.2x
Colgate 18.0x
Ziploc 15.2x
Crest 14.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
199
Pantry Stocking (21+ Items)
182

Where is Dermasil Purchased?

channels
index
Dollar
4833
Drug
84
Food
4
Gas & Convenience
134
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Hawaiian Punch 1.7x
Purina Friskies 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
184
Credit
76
Debit
90
Food Stamps
26

When is Dermasil Purchased?

day of week
Sun
13.9%
Mon
11.5%
Tue
13.9%
Wed
14.4%
Thu
11.1%
Fri
18.6%
Sat
16.7%
time of day
Morning
15.6%
Noon
17.8%
Afternoon
38.7%
Evening
24.6%
Late
3.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dermasil consumers purchase?

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Why do Dermasil consumers try new brands?

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Where do Dermasil consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dermasil Target Market

Arrow and target

Who actually buys Dermasil? Do these consumers match the intended target market of Dermasil?

Thought bubble

What motivates the target market to purchase Dermasil?

magnifying glass

What other target market should Dermasil look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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