Desitin Consumer Insights

Who buys Desitin? A Desitin consumer is generally slightly higher income, Hispanic, and young adult age. Desitin consumers are more likely to purchase Desitin during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Desitin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
10.5%
Total Basket $ (median)
$52.40

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Desitin Consumer Demographics

demographic
index
Female
99
Male
114
<24
124
25-34
159
35-44
96
45-54
43
55-64
67
65+
75
African American
55
Asian
128
Caucasian
90
Hispanic
174
demographic
index
Has Kids
114
No Kids
69
- $20k
98
$20k-40k
101
$40k-60k
98
$60k-80k
97
$80k-100k
104
$100k-125k
100
$125k +
104
No College
81
College
97
Adv. Degree
139

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Desitin Basket Affinity & Size

brand
basket affinity
Gerber Graduates 24.3x
Gerber 23.1x
Huggies 21.4x
Secret 6.1x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
242

Where is Desitin Purchased?

channels
index
Club
85
Dollar
120
Drug
270
Food
45
Gas & Convenience
3
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.6x
Huggies 2.1x
Gerber 1.9x
Yoplait Go-Gurt 1.4x

How Did They Pay?

method
index
Cash
96
Credit
99
Debit
105
Food Stamps
61

When is Desitin Purchased?

day of week
Sun
15.9%
Mon
12.0%
Tue
11.9%
Wed
12.1%
Thu
14.6%
Fri
15.6%
Sat
18.0%
time of day
Morning
15.2%
Noon
17.6%
Afternoon
31.3%
Evening
27.9%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Desitin consumers purchase?

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Why do Desitin consumers try new brands?

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Where do Desitin consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Desitin Target Market

Arrow and target

Who actually buys Desitin? Do these consumers match the intended target market of Desitin?

Thought bubble

What motivates the target market to purchase Desitin?

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What other target market should Desitin look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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