Desitin Consumer Insights

Who buys Desitin?

A Desitin consumer is generally slightly higher income, Hispanic, and young adult age. Desitin consumers are more likely to purchase Desitin during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Desitin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.49
% of Basket $ (median)
10.5%
Total Basket $ (median)
$52.40

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Desitin Consumer Demographics

demographic
index
Female
99
Male
114
<24
124
25-34
159
35-44
96
45-54
43
55-64
67
65+
75
African American
55
Asian
128
Caucasian
90
Hispanic
174
demographic
index
Has Kids
114
No Kids
69
- $20k
98
$20k-40k
101
$40k-60k
98
$60k-80k
97
$80k-100k
104
$100k-125k
100
$125k +
104
No College
81
College
97
Adv. Degree
139

Understand Desitin Consumer Behavior

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Desitin Basket Affinity & Size

brand
basket affinity
Gerber Graduates 24.3x
Gerber 23.1x
Huggies 21.4x
Secret 6.1x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
242

Where is Desitin Purchased?

channels
index
Club
85
Dollar
120
Drug
270
Food
45
Gas & Convenience
3
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.6x
Huggies 2.1x
Gerber 1.9x
Yoplait Go-Gurt 1.4x

How Did They Pay?

method
index
Cash
96
Credit
99
Debit
105
Food Stamps
61

When is Desitin Purchased?

day of week
Sun
15.9%
Mon
12.0%
Tue
11.9%
Wed
12.1%
Thu
14.6%
Fri
15.6%
Sat
18.0%
time of day
Morning
15.2%
Noon
17.6%
Afternoon
31.3%
Evening
27.9%
Late
8.0%

About Our Desitin Consumer Insights

How do we know who buys Desitin? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Desitin consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.