Despicable Me (Licensed) Consumer Insights

Who buys Despicable Me (Licensed)?

A Despicable Me (Licensed) consumer is generally higher income, Hispanic, and lower middle age. Despicable Me (Licensed) consumers are more likely to purchase Despicable Me (Licensed) during larger pantry stocking trips. Brands such as Crayola, Dannon Danimals, and Oscar Mayer Lunchables also tend to be purchased in the same trip. See sample consumer insights data below.

Despicable Me (Licensed) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.97
% of Basket $ (median)
10.2%
Total Basket $ (median)
$68.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Despicable Me (Licensed) Consumer Demographics

demographic
index
Female
100
Male
100
<24
70
25-34
115
35-44
119
45-54
74
55-64
47
65+
55
African American
58
Asian
108
Caucasian
100
Hispanic
116
demographic
index
Has Kids
123
No Kids
49
- $20k
93
$20k-40k
101
$40k-60k
104
$60k-80k
97
$80k-100k
95
$100k-125k
108
$125k +
98
No College
101
College
102
Adv. Degree
90

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Despicable Me (Licensed) Basket Affinity & Size

brand
basket affinity
Crayola 12.7x
Dannon Danimals 5.9x
Oscar Mayer Lunchables 5.1x
Olay 4.7x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
277

Where is Despicable Me (Licensed) Purchased?

channels
index
Dollar
2
Drug
41
Food
2
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Crayola 1.5x
Huggies 1.5x
Oscar Mayer Lunchables 1.5x

How Did They Pay?

method
index
Cash
80
Credit
108
Debit
111
Food Stamps
57

When is Despicable Me (Licensed) Purchased?

day of week
Sun
15.0%
Mon
11.4%
Tue
11.5%
Wed
11.7%
Thu
14.5%
Fri
17.3%
Sat
18.6%
time of day
Morning
13.8%
Noon
17.0%
Afternoon
31.6%
Evening
28.2%
Late
9.4%

About Our Despicable Me (Licensed) Consumer Insights

How do we know who buys Despicable Me (Licensed)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Despicable Me (Licensed) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.