Dial Consumer Insights

Who buys Dial?

A Dial consumer is generally very low income, African American, and young adult age. Dial consumers are more likely to purchase Dial during larger pantry stocking trips. Brands such as Secret, Softsoap, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Dial Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.97
% of Basket $ (median)
8.2%
Total Basket $ (median)
$48.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dial Consumer Demographics

demographic
index
Female
101
Male
94
<24
91
25-34
109
35-44
101
45-54
94
55-64
90
65+
73
African American
212
Asian
105
Caucasian
92
Hispanic
107
demographic
index
Has Kids
99
No Kids
102
- $20k
114
$20k-40k
113
$40k-60k
110
$60k-80k
100
$80k-100k
94
$100k-125k
87
$125k +
76
No College
109
College
100
Adv. Degree
88

Understand Dial Consumer Behavior

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Dial Basket Affinity & Size

brand
basket affinity
Secret 5.5x
Softsoap 5.4x
Olay 4.5x
Suave 4.3x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
346

Where is Dial Purchased?

channels
index
Beauty
14
Club
38
Dollar
180
Drug
224
Food
74
Gas & Convenience
3
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.3x
Hawaiian Punch 1.3x
Hefty 1.3x
Softsoap 1.3x

How Did They Pay?

method
index
Cash
113
Credit
89
Debit
104
Food Stamps
65

When is Dial Purchased?

day of week
Sun
16.2%
Mon
12.3%
Tue
12.4%
Wed
12.7%
Thu
12.8%
Fri
15.6%
Sat
18.1%
time of day
Morning
15.3%
Noon
16.3%
Afternoon
33.2%
Evening
27.4%
Late
7.8%

Get More Dial Data

Better understand Dial consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Dial consumers switch to?

Stop sign

Why do consumers stop buying Dial products?

Store front

Which retailers do Dial shoppers prefer to shop at?

Sale sign

What motivates consumers to try Dial products?

Research the Dial Target Market

Arrow and target

Who actually buys Dial? Do these consumers match the intended target market of Dial?

Thought bubble

What motivates the target market to buy Dial?

Magnifying glass

What other target market should Dial look at?

Venn diagram

Which other brands have a similar target market?

About Our Dial Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.