Dial Consumer Insights

Who buys Dial?

A Dial consumer is generally very low income, African American, and young adult age. Dial consumers are more likely to purchase Dial during larger pantry stocking trips. Brands such as Secret, Softsoap, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Dial Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.97
% of Basket $ (median)
8.2%
Total Basket $ (median)
$48.52

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dial Consumer Demographics

demographic
index
Female
101
Male
94
<24
91
25-34
109
35-44
101
45-54
94
55-64
90
65+
73
African American
212
Asian
105
Caucasian
92
Hispanic
107
demographic
index
Has Kids
99
No Kids
102
- $20k
114
$20k-40k
113
$40k-60k
110
$60k-80k
100
$80k-100k
94
$100k-125k
87
$125k +
76
No College
109
College
100
Adv. Degree
88

Understand Dial Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dial Basket Affinity & Size

brand
basket affinity
Secret 5.5x
Softsoap 5.4x
Olay 4.5x
Suave 4.3x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
346

Where is Dial Purchased?

channels
index
Beauty
14
Club
38
Dollar
180
Drug
224
Food
74
Gas & Convenience
3
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.3x
Hawaiian Punch 1.3x
Hefty 1.3x
Softsoap 1.3x

How Did They Pay?

method
index
Cash
113
Credit
89
Debit
104
Food Stamps
65

When is Dial Purchased?

day of week
Sun
16.2%
Mon
12.3%
Tue
12.4%
Wed
12.7%
Thu
12.8%
Fri
15.6%
Sat
18.1%
time of day
Morning
15.3%
Noon
16.3%
Afternoon
33.2%
Evening
27.4%
Late
7.8%

About Our Dial Consumer Insights

How do we know who buys Dial? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dial consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.