Dial Complete Consumer Insights

Who buys Dial Complete?

A Dial Complete consumer is generally very high income, African American, and young adult age. Dial Complete consumers are more likely to purchase Dial Complete during larger pantry stocking trips. Brands such as Softsoap, Dove, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Dial Complete Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.68
% of Basket $ (median)
6.7%
Total Basket $ (median)
$54.68

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dial Complete Consumer Demographics

demographic
index
Female
100
Male
101
<24
84
25-34
109
35-44
107
45-54
85
55-64
86
65+
80
African American
137
Asian
134
Caucasian
95
Hispanic
94
demographic
index
Has Kids
102
No Kids
96
- $20k
83
$20k-40k
90
$40k-60k
90
$60k-80k
98
$80k-100k
117
$100k-125k
101
$125k +
125
No College
90
College
102
Adv. Degree
101

Understand Dial Complete Consumer Behavior

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Dial Complete Basket Affinity & Size

brand
basket affinity
Softsoap 8.2x
Dove 6.7x
Olay 6.6x
Oral-B 6.3x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
306

Where is Dial Complete Purchased?

channels
index
Beauty
1
Club
129
Dollar
127
Drug
350
Food
37
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gerber Graduates 1.4x
Olay 1.4x
Weight Watchers Smart Ones 1.4x

How Did They Pay?

method
index
Cash
109
Credit
99
Debit
100
Food Stamps
35

When is Dial Complete Purchased?

day of week
Sun
16.8%
Mon
12.4%
Tue
12.4%
Wed
12.2%
Thu
12.5%
Fri
16.0%
Sat
17.8%
time of day
Morning
16.2%
Noon
18.4%
Afternoon
34.3%
Evening
24.7%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dial Complete consumers purchase?

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Why do Dial Complete consumers try new brands?

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Where do Dial Complete consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dial Complete Target Market

Arrow and target

Who actually buys Dial Complete? Do these consumers match the intended target market of Dial Complete?

Thought bubble

What motivates the target market to purchase Dial Complete?

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What other target market should Dial Complete look at?

venn diagram

Which other brands have a similar target market?

About Our Dial Complete Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.