Dial Complete Consumer Insights

Who buys Dial Complete?

A Dial Complete consumer is generally very high income, African American, and young adult age. Dial Complete consumers are more likely to purchase Dial Complete during larger pantry stocking trips. Brands such as Softsoap, Dove, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Dial Complete Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.68
% of Basket $ (median)
6.7%
Total Basket $ (median)
$54.68

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dial Complete Consumer Demographics

demographic
index
Female
100
Male
101
<24
84
25-34
109
35-44
107
45-54
85
55-64
86
65+
80
African American
137
Asian
134
Caucasian
95
Hispanic
94
demographic
index
Has Kids
102
No Kids
96
- $20k
83
$20k-40k
90
$40k-60k
90
$60k-80k
98
$80k-100k
117
$100k-125k
101
$125k +
125
No College
90
College
102
Adv. Degree
101

Understand Dial Complete Consumer Behavior

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Dial Complete Basket Affinity & Size

brand
basket affinity
Softsoap 8.2x
Dove 6.7x
Olay 6.6x
Oral-B 6.3x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
306

Where is Dial Complete Purchased?

channels
index
Beauty
1
Club
129
Dollar
127
Drug
350
Food
37
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gerber Graduates 1.4x
Olay 1.4x
Weight Watchers Smart Ones 1.4x

How Did They Pay?

method
index
Cash
109
Credit
99
Debit
100
Food Stamps
35

When is Dial Complete Purchased?

day of week
Sun
16.8%
Mon
12.4%
Tue
12.4%
Wed
12.2%
Thu
12.5%
Fri
16.0%
Sat
17.8%
time of day
Morning
16.2%
Noon
18.4%
Afternoon
34.3%
Evening
24.7%
Late
6.5%

About Our Dial Complete Consumer Insights

How do we know who buys Dial Complete? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dial Complete consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.