Dial For Men Consumer Insights

Who buys Dial For Men?

A Dial For Men consumer is generally very low income, African American, and young adult age. Dial For Men consumers are more likely to purchase Dial For Men during larger pantry stocking trips. Brands such as Olay, Glade, and Softsoap also tend to be purchased in the same trip. See sample consumer insights data below.

Dial For Men Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.97
% of Basket $ (median)
9.8%
Total Basket $ (median)
$40.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dial For Men Consumer Demographics

demographic
index
Female
100
Male
96
<24
98
25-34
117
35-44
101
45-54
93
55-64
72
65+
52
African American
194
Asian
111
Caucasian
91
Hispanic
123
demographic
index
Has Kids
102
No Kids
95
- $20k
120
$20k-40k
105
$40k-60k
113
$60k-80k
108
$80k-100k
88
$100k-125k
87
$125k +
72
No College
111
College
100
Adv. Degree
90

Understand Dial For Men Consumer Behavior

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Dial For Men Basket Affinity & Size

brand
basket affinity
Olay 6.5x
Glade 5.2x
Softsoap 5.1x
Secret 5.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
329

Where is Dial For Men Purchased?

channels
index
Club
0
Dollar
137
Drug
220
Food
72
Gas & Convenience
0
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Huggies 1.5x
Angel Soft 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
111
Credit
76
Debit
109
Food Stamps
52

When is Dial For Men Purchased?

day of week
Sun
14.7%
Mon
11.0%
Tue
12.4%
Wed
12.3%
Thu
14.3%
Fri
16.7%
Sat
18.6%
time of day
Morning
16.1%
Noon
15.0%
Afternoon
32.4%
Evening
28.5%
Late
8.1%

About Our Dial For Men Consumer Insights

How do we know who buys Dial For Men? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dial For Men consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.