Dial For Men Consumer Insights

Who buys Dial For Men?

A Dial For Men consumer is generally very low income, African American, and young adult age. Dial For Men consumers are more likely to purchase Dial For Men during larger pantry stocking trips. Brands such as Olay, Glade, and Softsoap also tend to be purchased in the same trip. Sample consumer insights data below.

Dial For Men Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
9.8%
Total Basket $ (median)
$40.68

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dial For Men Consumer Demographics

demographic
index
Female
100
Male
96
<24
98
25-34
117
35-44
101
45-54
93
55-64
72
65+
52
African American
194
Asian
111
Caucasian
91
Hispanic
123
demographic
index
Has Kids
102
No Kids
95
- $20k
120
$20k-40k
105
$40k-60k
113
$60k-80k
108
$80k-100k
88
$100k-125k
87
$125k +
72
No College
111
College
100
Adv. Degree
90

Understand Dial For Men Consumer Behavior

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Dial For Men Basket Affinity & Size

brand
basket affinity
Olay 6.5x
Glade 5.2x
Softsoap 5.1x
Secret 5.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
329

Where is Dial For Men Purchased?

channels
index
Club
0
Dollar
137
Drug
220
Food
72
Gas & Convenience
0
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Huggies 1.5x
Angel Soft 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
111
Credit
76
Debit
109
Food Stamps
52

When is Dial For Men Purchased?

day of week
Sun
14.7%
Mon
11.0%
Tue
12.4%
Wed
12.3%
Thu
14.3%
Fri
16.7%
Sat
18.6%
time of day
Morning
16.1%
Noon
15.0%
Afternoon
32.4%
Evening
28.5%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dial For Men consumers purchase?

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Why do Dial For Men consumers try new brands?

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Where do Dial For Men consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dial For Men Target Market

Arrow and target

Who actually buys Dial For Men? Do these consumers match the intended target market of Dial For Men?

Thought bubble

What motivates the target market to purchase Dial For Men?

magnifying glass

What other target market should Dial For Men look at?

venn diagram

Which other brands have a similar target market?

About Our Dial For Men Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.