Dial Liquid Consumer Insights

Who buys Dial Liquid? Dial Liquid consumers are generally lower income, African American, and adolescent age. Dial Liquid consumers are more likely to purchase Dial Liquid during larger pantry stocking trips. Brands such as Softsoap, Olay, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.

Dial Liquid Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.97
% of Basket $ (median)
3.8%
Total Basket $ (median)
$51.69

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dial Liquid Consumer Demographics

demographic
index
Female
100
Male
96
<24
111
25-34
110
35-44
103
45-54
91
55-64
82
65+
68
African American
165
Asian
102
Caucasian
94
Hispanic
107
demographic
index
Has Kids
101
No Kids
98
- $20k
109
$20k-40k
119
$40k-60k
110
$60k-80k
100
$80k-100k
92
$100k-125k
84
$125k +
75
No College
112
College
101
Adv. Degree
81

Understand Dial Liquid Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dial Liquid Basket Affinity & Size

brand
basket affinity
Softsoap 6.8x
Olay 6.0x
Glade 5.2x
Secret 4.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
391

Where is Dial Liquid Purchased?

channels
index
Beauty
27
Club
4
Dollar
165
Drug
78
Food
86
Gas & Convenience
1
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Softsoap 1.4x
Armour 1.4x
Huggies 1.3x
Starkist 1.3x

How Did They Pay?

method
index
Cash
112
Credit
94
Debit
103
Food Stamps
78

When is Dial Liquid Purchased?

day of week
Sun
15.4%
Mon
13.1%
Tue
13.0%
Wed
12.6%
Thu
12.3%
Fri
15.7%
Sat
17.9%
time of day
Morning
15.3%
Noon
16.7%
Afternoon
33.1%
Evening
26.9%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Dial Liquid consumers purchase?

check mark

Why do Dial Liquid consumers try new brands?

check mark

Where do Dial Liquid consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dial Liquid Target Market

Arrow and target

Who actually buys Dial Liquid? Do these consumers match the intended target market of Dial Liquid?

Thought bubble

What motivates the target market to purchase Dial Liquid?

magnifying glass

What other target market should Dial Liquid look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us