Dial Liquid Consumer Insights

Who buys Dial Liquid?

A Dial Liquid consumer is generally lower income, African American, and adolescent age. Dial Liquid consumers are more likely to purchase Dial Liquid during larger pantry stocking trips. Brands such as Softsoap, Olay, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

Dial Liquid Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.97
% of Basket $ (median)
3.8%
Total Basket $ (median)
$51.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dial Liquid Consumer Demographics

demographic
index
Female
100
Male
96
<24
111
25-34
110
35-44
103
45-54
91
55-64
82
65+
68
African American
165
Asian
102
Caucasian
94
Hispanic
107
demographic
index
Has Kids
101
No Kids
98
- $20k
109
$20k-40k
119
$40k-60k
110
$60k-80k
100
$80k-100k
92
$100k-125k
84
$125k +
75
No College
112
College
101
Adv. Degree
81

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Dial Liquid Basket Affinity & Size

brand
basket affinity
Softsoap 6.8x
Olay 6.0x
Glade 5.2x
Secret 4.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
391

Where is Dial Liquid Purchased?

channels
index
Beauty
27
Club
4
Dollar
165
Drug
78
Food
86
Gas & Convenience
1
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Softsoap 1.4x
Armour 1.4x
Huggies 1.3x
Starkist 1.3x

How Did They Pay?

method
index
Cash
112
Credit
94
Debit
103
Food Stamps
78

When is Dial Liquid Purchased?

day of week
Sun
15.4%
Mon
13.1%
Tue
13.0%
Wed
12.6%
Thu
12.3%
Fri
15.7%
Sat
17.9%
time of day
Morning
15.3%
Noon
16.7%
Afternoon
33.1%
Evening
26.9%
Late
7.9%

About Our Dial Liquid Consumer Insights

How do we know who buys Dial Liquid? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dial Liquid consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.