Dial Nutriskin Consumer Insights

Who buys Dial Nutriskin? Dial Nutriskin consumers are generally very low income, African American, and young adult age. Dial Nutriskin consumers are more likely to purchase Dial Nutriskin during larger pantry stocking trips. Brands such as Secret, Olay, and Softsoap also tend to be purchased in the same trip. Sample consumer insights data below.

Dial Nutriskin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.96
% of Basket $ (median)
9.6%
Total Basket $ (median)
$41.11

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dial Nutriskin Consumer Demographics

demographic
index
Female
101
Male
86
<24
101
25-34
120
35-44
99
45-54
88
55-64
90
65+
37
African American
319
Asian
137
Caucasian
80
Hispanic
136
demographic
index
Has Kids
99
No Kids
102
- $20k
154
$20k-40k
118
$40k-60k
118
$60k-80k
95
$80k-100k
88
$100k-125k
72
$125k +
57
No College
114
College
101
Adv. Degree
76

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Dial Nutriskin Basket Affinity & Size

brand
basket affinity
Secret 13.5x
Olay 11.9x
Softsoap 7.5x
Suave 7.2x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
293

Where is Dial Nutriskin Purchased?

channels
index
Beauty
21
Dollar
437
Drug
116
Food
24
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Angel Soft 1.7x
Hawaiian Punch 1.7x
Olay 1.7x

How Did They Pay?

method
index
Cash
125
Credit
79
Debit
99
Food Stamps
77

When is Dial Nutriskin Purchased?

day of week
Sun
15.5%
Mon
11.8%
Tue
11.4%
Wed
12.2%
Thu
13.0%
Fri
15.8%
Sat
20.2%
time of day
Morning
15.6%
Noon
13.7%
Afternoon
31.7%
Evening
28.2%
Late
10.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dial Nutriskin consumers purchase?

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Why do Dial Nutriskin consumers try new brands?

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Where do Dial Nutriskin consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dial Nutriskin Target Market

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Who actually buys Dial Nutriskin? Do these consumers match the intended target market of Dial Nutriskin?

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What motivates the target market to purchase Dial Nutriskin?

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What other target market should Dial Nutriskin look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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