Dial Nutriskin Consumer Insights

Who buys Dial Nutriskin?

A Dial Nutriskin consumer is generally very low income, African American, and young adult age. Dial Nutriskin consumers are more likely to purchase Dial Nutriskin during larger pantry stocking trips. Brands such as Secret, Olay, and Softsoap also tend to be purchased in the same trip. See sample consumer insights data below.

Dial Nutriskin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.96
% of Basket $ (median)
9.6%
Total Basket $ (median)
$41.11

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dial Nutriskin Consumer Demographics

demographic
index
Female
101
Male
86
<24
101
25-34
120
35-44
99
45-54
88
55-64
90
65+
37
African American
319
Asian
137
Caucasian
80
Hispanic
136
demographic
index
Has Kids
99
No Kids
102
- $20k
154
$20k-40k
118
$40k-60k
118
$60k-80k
95
$80k-100k
88
$100k-125k
72
$125k +
57
No College
114
College
101
Adv. Degree
76

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Dial Nutriskin Basket Affinity & Size

brand
basket affinity
Secret 13.5x
Olay 11.9x
Softsoap 7.5x
Suave 7.2x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
293

Where is Dial Nutriskin Purchased?

channels
index
Beauty
21
Dollar
437
Drug
116
Food
24
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Angel Soft 1.7x
Hawaiian Punch 1.7x
Olay 1.7x

How Did They Pay?

method
index
Cash
125
Credit
79
Debit
99
Food Stamps
77

When is Dial Nutriskin Purchased?

day of week
Sun
15.5%
Mon
11.8%
Tue
11.4%
Wed
12.2%
Thu
13.0%
Fri
15.8%
Sat
20.2%
time of day
Morning
15.6%
Noon
13.7%
Afternoon
31.7%
Evening
28.2%
Late
10.8%

About Our Dial Nutriskin Consumer Insights

How do we know who buys Dial Nutriskin? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dial Nutriskin consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.