Dial Yogurt Consumer Insights

Who buys Dial Yogurt?

A Dial Yogurt consumer is generally very low income, African American, and young adult age. Dial Yogurt consumers are more likely to purchase Dial Yogurt during larger pantry stocking trips. Brands such as Secret, Glade, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Dial Yogurt Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
9.8%
Total Basket $ (median)
$40.55

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dial Yogurt Consumer Demographics

demographic
index
Female
102
Male
77
<24
99
25-34
135
35-44
96
45-54
77
55-64
70
65+
75
African American
239
Asian
91
Caucasian
87
Hispanic
131
demographic
index
Has Kids
102
No Kids
96
- $20k
138
$20k-40k
137
$40k-60k
107
$60k-80k
107
$80k-100k
91
$100k-125k
62
$125k +
48
No College
127
College
98
Adv. Degree
78

Understand Dial Yogurt Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dial Yogurt Basket Affinity & Size

brand
basket affinity
Secret 6.8x
Glade 6.7x
TRESemme 6.7x
Suave 6.6x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
294

Where is Dial Yogurt Purchased?

channels
index
Beauty
24
Dollar
193
Drug
334
Food
66
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Marlboro Gold Pack 1.8x
Olay 1.7x
Huggies 1.6x

How Did They Pay?

method
index
Cash
113
Credit
88
Debit
103
Food Stamps
76

When is Dial Yogurt Purchased?

day of week
Sun
15.8%
Mon
11.2%
Tue
13.2%
Wed
13.9%
Thu
13.9%
Fri
15.4%
Sat
16.5%
time of day
Morning
14.9%
Noon
15.2%
Afternoon
33.1%
Evening
29.1%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Dial Yogurt consumers purchase?

check mark

Why do Dial Yogurt consumers try new brands?

check mark

Where do Dial Yogurt consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dial Yogurt Target Market

Arrow and target

Who actually buys Dial Yogurt? Do these consumers match the intended target market of Dial Yogurt?

Thought bubble

What motivates the target market to purchase Dial Yogurt?

magnifying glass

What other target market should Dial Yogurt look at?

venn diagram

Which other brands have a similar target market?

About Our Dial Yogurt Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.