Dial Yogurt Consumer Insights

Who buys Dial Yogurt?

A Dial Yogurt consumer is generally very low income, African American, and young adult age. Dial Yogurt consumers are more likely to purchase Dial Yogurt during larger pantry stocking trips. Brands such as Secret, Glade, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Dial Yogurt Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.97
% of Basket $ (median)
9.8%
Total Basket $ (median)
$40.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dial Yogurt Consumer Demographics

demographic
index
Female
102
Male
77
<24
99
25-34
135
35-44
96
45-54
77
55-64
70
65+
75
African American
239
Asian
91
Caucasian
87
Hispanic
131
demographic
index
Has Kids
102
No Kids
96
- $20k
138
$20k-40k
137
$40k-60k
107
$60k-80k
107
$80k-100k
91
$100k-125k
62
$125k +
48
No College
127
College
98
Adv. Degree
78

Understand Dial Yogurt Consumer Behavior

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Dial Yogurt Basket Affinity & Size

brand
basket affinity
Secret 6.8x
Glade 6.7x
TRESemme 6.7x
Suave 6.6x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
294

Where is Dial Yogurt Purchased?

channels
index
Beauty
24
Dollar
193
Drug
334
Food
66
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Marlboro Gold Pack 1.8x
Olay 1.7x
Huggies 1.6x

How Did They Pay?

method
index
Cash
113
Credit
88
Debit
103
Food Stamps
76

When is Dial Yogurt Purchased?

day of week
Sun
15.8%
Mon
11.2%
Tue
13.2%
Wed
13.9%
Thu
13.9%
Fri
15.4%
Sat
16.5%
time of day
Morning
14.9%
Noon
15.2%
Afternoon
33.1%
Evening
29.1%
Late
7.8%

Get More Dial Yogurt Data

Contact us for the latest Dial Yogurt consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dial Yogurt consumers switch to?

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Why do consumers stop buying Dial Yogurt products?

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Which retailers do Dial Yogurt shoppers prefer to shop at?

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What motivates consumers to try Dial Yogurt products?

Research the Dial Yogurt Target Market

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Who actually buys Dial Yogurt? Do these consumers match the intended target market of Dial Yogurt?

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What motivates the target market to buy Dial Yogurt?

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What other target market should Dial Yogurt look at?

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Which other brands have a similar target market?

About Our Dial Yogurt Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.